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McDonald’s Korea launches voice-guided kiosks

By Minjun ParkKorea
1 min read
McDonald
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In this article (5)

McDonald’s Korea has introduced voice-guided self-service kiosks at some of its Seoul locations, making it the first fast-food chain in South Korea to do so. They did this to make it easier for visually impaired customers to order.

These special kiosks, equipped with voice guidance software and touch pads, were first installed at 15 McDonald’s stores near centres that assist visually impaired individuals and schools for the blind. People with vision problems can plug in their own earphones to hear instructions and menus, even in noisy environments.

This move by McDonald’s in South Korea is the second of its kind, with the first being in the US. It’s also a groundbreaking step for fast-food restaurants in South Korea. McDonald’s Korea plans to extend this service to all of its stores in the country.

A company representative emphasised their commitment to meeting the needs of visually impaired customers, noting that they had been working on this service for a long time.

Questions & Answers

Q.

Why did McDonald’s Korea decide to introduce voice-guided kiosks?

A.

The new kiosks were introduced to make it easier for visually impaired customers to place their orders. They are equipped with voice guidance software and touch pads to assist these individuals.

Q.

Where were the first voice-guided kiosks installed in South Korea?

A.

The first 15 voice-guided kiosks were installed in McDonald’s stores located near centres that assist visually impaired individuals and schools for the blind in Seoul.

Q.

Are these voice-guided kiosks a global first for McDonald’s?

A.

No, this is not a global first for McDonald's. This is the second such initiative, with the first implementation of voice-guided kiosks occurring in the US.

Q.

Does McDonald's Korea intend to roll out these kiosks more widely?

A.

Yes, McDonald’s Korea plans to extend this service to all of its stores throughout the country. This shows their commitment to meeting the needs of visually impaired customers.

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