Shiseido creates Global Travel Retail marketing team in Singapore

Japanese beauty products giant Shiseido has created a Global Travel Retail (GTR) marketing team based in Singapore.

The company said that the new team is aligned with the Group Vision 2020 and reflects the priority role of travel retail in the expansion of its brands globally,

“Working closely with our travel retail regional teams and as a hub towards our brands’ partners, we aim at further elevating our services and product offering towards an ever more demanding global traveller,” Shiseido said.

The team is headed by Global Shiseido Travel Retail Marketing Director Elisabeth Jouguelet-Aparicio, who reports to Group Travel Retail President Philippe Lesne.

Underlining the group’s commitment to the travel retail channel, the team includes a dedicated travel retail exclusives products Manager (Constance Raboulin).

The company said: “As the Global Travel Retail team, we aspire to be the beacon for brands by infusing their DNA into regional offices. We relentlessly work towards becoming an innovation hub that provide specialised and value-added services. We commit to acting as the bridge between brands and regions.”