Shiseido creates Global Travel Retail marketing team in Singapore
In this article (5)
Japanese beauty products giant Shiseido has created a Global Travel Retail (GTR) marketing team based in Singapore.
The company said that the new team is aligned with the Group Vision 2020 and reflects the priority role of travel retail in the expansion of its brands globally,
“Working closely with our travel retail regional teams and as a hub towards our brands’ partners, we aim at further elevating our services and product offering towards an ever more demanding global traveller,” Shiseido said.
The team is headed by Global Shiseido Travel Retail Marketing Director Elisabeth Jouguelet-Aparicio, who reports to Group Travel Retail President Philippe Lesne.
Underlining the group’s commitment to the travel retail channel, the team includes a dedicated travel retail exclusives products Manager (Constance Raboulin).
The company said: “As the Global Travel Retail team, we aspire to be the beacon for brands by infusing their DNA into regional offices. We relentlessly work towards becoming an innovation hub that provide specialised and value-added services. We commit to acting as the bridge between brands and regions.”
Questions & Answers
Q.What is the primary purpose of Shiseido's new GTR marketing team?
What is the primary purpose of Shiseido's new GTR marketing team?
The team aims to elevate services and product offerings for global travellers, working closely with regional teams and brand partners. It also seeks to infuse brand DNA into regional offices and act as an innovation hub.
Q.Who leads this new Global Travel Retail marketing team?
Who leads this new Global Travel Retail marketing team?
The Global Travel Retail marketing team is led by Elisabeth Jouguelet-Aparicio, who holds the title of Global Shiseido Travel Retail Marketing Director. She reports directly to Group Travel Retail President Philippe Lesne.
Q.Where is the new Global Travel Retail marketing team located?
Where is the new Global Travel Retail marketing team located?
The new Global Travel Retail marketing team, established by Shiseido, is based in Singapore. This location serves as a hub for working with regional teams and brand partners.
Q.What specific role does the team include to support its commitment to travel retail?
What specific role does the team include to support its commitment to travel retail?
The team includes a dedicated travel retail exclusives products Manager, Constance Raboulin. This role highlights the group's commitment to offering unique products within the travel retail channel.
Reader pulse
Is Shiseido’s new GTR team a good move?
16,591 votes so far