YNAP Announces The Appointment of Olivier Schaeffer as COO

1 min readMay 14, 20185:52 AM

In this article (5)

YOOX NET-A-PORTER GROUP (YNAP), the world’s leading online luxury fashion retailer, announces the appointment of Olivier Schaeffer as Global Chief Operating Officer for the Group.

Starting May 21st, Olivier will lead all Operations and Technological activities on a global scale. He will report into Federico Marchetti, CEO of YOOX NET-A-PORTER GROUP.

Olivier was most recently Global COO for Sephora where he spent 16 years of his career. Olivier was instrumental in leading the omnichannel expansion of the beauty and perfumes leading retailer.

Federico Marchetti, Founder and CEO of the YOOX NET-A-PORTER Group, stated:

“I am very happy to welcome Olivier to our team. We want to accelerate YNAP’s ambitious plans to grow globally. That’s why we asked Olivier to join us as Global COO. His decades of relevant experience are a perfect fit with our needs. Olivier will be a key asset to take us through this next phase of our growth”.

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What this means

This appointment signals YNAP's serious intent to drive aggressive global expansion, particularly using Schaeffer's proven omnichannel experience from Sephora. His arrival should significantly pressure rival luxury e-tailers to re-evaluate their operational efficiencies and technological roadmaps. YNAP's move parallels other management changes like Tim Cook's planned transition at Apple, indicating a strategic shift for future growth. The company’s focus on a Global COO, rather than regional roles seen in expansion plans from Chagee Holdings in Southeast Asia or Panpuri in China, underlines a centralised, integrated approach. Success hinges on Schaeffer’s immediate impact on operational streamlining and tech innovation. Watch for YNAP's next quarterly earnings report for initial signs of this strategic operational acceleration.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

What will Olivier Schaeffer's responsibilities be at YNAP?

Olivier Schaeffer will be responsible for leading all Operations and Technological activities for the YOOX NET-A-PORTER GROUP on a global scale. He will report directly to Federico Marchetti, the CEO of the group, starting on May 21st.

When is Olivier Schaeffer due to start his new role?

Olivier Schaeffer is scheduled to start his new position as Global Chief Operating Officer for YOOX NET-A-PORTER GROUP on May 21st. The article does not specify a year for this start date.

What was Olivier Schaeffer's previous role before joining YNAP?

Before joining YNAP, Olivier Schaeffer served as the Global COO for Sephora. He worked there for 16 years and was key in expanding their omnichannel operations within the beauty and perfumes retail sector.

Why did YNAP appoint Olivier Schaeffer as COO?

YNAP appointed Olivier Schaeffer to accelerate their ambitious global growth plans. CEO Federico Marchetti stated that Schaeffer's decades of relevant experience are a perfect fit for their needs and will be a key asset for their next growth phase.

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