Reebok Launches Tuk Tuk Inspired Sneakers

A new sneaker collaboration between Reebok and international sneaker destination store 24 Kilates in Barcelona pays homage to Bangkok and, even more specifically, to the bright colors of the city’s iconic tuk tuk.

The video, released a few days ago in advance of the sneaker’s March 12 drop date, plays out like a two minute-long love letter to Bangkok.

The clip opens with a sunrise over Bangkok and the ambient traffic noise that is the never-ending soundtrack to life in the city. The viewer follows the sneakers as they visit many of Bangkok’s key sites: the Chao Phraya River, the Grand Palace, Wat Arun, the Giant Swing, Asoke intersection and what appears to be Soi Cowboy. The entire homage is set to the driving line of a morlum tune.

And how does the dude wearing the sneakers get from place to place around our giant city? In a tuk tuk that matches the shoes, of course.

The sneaker design is the brainchild of the owners of 24 Kilates. The two men come to Bangkok often, saying they have fallen in love with the city and also plan to open their second 24 Kilates location in the capital in the not-too-distant future.

Whether you care about sneakers or not, seeing the city through their eyes in this video is a worthwhile way to spend a few minutes.