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Facer, the leading platform for smartwatch customization, has made significant announcements at CES 2026. The company unveiled three major partnerships aimed at extending smart functionality to watch faces and broadening its colossal library to millions of…
In commemoration of PlayStation’s 30th anniversary, Reebok has crafted an exclusive footwear collection in collaboration with Sony Interactive Entertainment. The Reebok x PlayStation collection, which boasts three distinctive sneakers, is a tribute to the…
Adidas-owned Reebok has launched a range of adaptive trainers for people with restricted mobility. Called Fit to Fit, the sneakers can be easily put on and removed. The shoes were created in partnership with Zappos’ adaptive department, the two companies…
Sports brand Reebok has appointed CRC Sports, a subsidiary of Central Retail, as its sole distributor in Thailand. According to CRC Sports, it will take responsibility for e-commerce operations and the wholesale distribution of Reebok, pushing growth…
Authentic Brands has cemented its position as a major player in American retail after what one analyst described as a “massive acquisition” – the successful $2.456 billion bid for Reebok. Adidas confirmed the sale overnight after six months of negotiations…
German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia, and Latin America, although its profits will be trimmed by costs associated with divesting the Reebok brand. The outlook for 2021 is part…
German sportswear maker Adidas AG said on Monday it is considering strategic options, including a potential sale, for Reebok, 15 years after it bought the U.S.-focused brand to take on archrival Nike Inc on its home turf. The decision will be announced on…
For some sneakerheads who may be unaware, Reebok is owned by Adidas. Back in 2005, the brand was bought by the Three Stripes for a large sum of $3.8 billion and they have been sharing warehouses and website assets, ever since. Now, however, this business…
Reebok will launch a Aztrek pop-up store at Suntec City next month. Set to open from May 1 to 7, the pop up brings the retro Aztrek line back with ‘90s-inspired colours and designs, along with cult-classic arcade games and Instagram-worthy corners. Visitors…
German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales. Puma, the third-largest sportswear manufacturer in the world, has…
U.S. sports apparel company Brooks Running is considering shifting its manufacturing operations from China to Vietnam to avoid trade war tariffs. The firm’s CEO Jim Weber said Monday that the impact of President Donald Trump’s trade war with China is going to…
Vietnamese footwear exporters seem to be benefiting from the ongoing trade war between the U.S. and China. According to customs statistics, Vietnam’s footwear exports in the first nine months of this year were worth $11.74 billion, a 10.2 percent year-on-year…
U.S. sporstwear brand Reebok has recruited Nike alumni Karen Reuther to be its global creative director. The Adidas-owned Reebok has tapped Reuther to replace Thomas Steinbruck, who exited the company earlier this year. With 12 years brand creative experience…
Major brands in the footwear industry are shifting their outsourced work to Vietnam instead of China, but experts doubt this will be a good thing in the long run. Sneaker giant Adidas last year had 44 percent of its footwear produced in Vietnam, more than…
Tmall and Intersport unveiled a co-branded store in Beijing yesterday, complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1300sqm space…
Fashion entrepreneur Victoria Beckham has raised £30 million (US$40 million) from growth equity firm Neo Investment Partners in exchange for a minority stake in her namesake luxury label. While the terms of the transaction have not been disclosed, market…
