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Global fitness and lifestyle brand Reebok has unveiled plans to open 500 FitHub stores in China by 2020 as part of a major push to become the region’s leading fitness brand. The label, owned by Adidas, aims to expand its physical presence in China where it…
Octogenarian Wang Deshun, a silver-haired actor known as “China’s hottest grandpa”, is Reebok China’s newest brand ambassador. Wang, who was born in Shenyang in 1936, stars in the sports brand’s latest Chinese video campaign “Be More Human” alongside actress…
Adidas sales have soared 18 per cent last year as the German sportswear brand plays catch-up with America’s Nike. For the first time in its history, Adidas’ net income topped euro 1 billion. In Greater China, sales soared 28 per cent year-on-year. “These…
US private-equity company General Atlantic has made its first investment in Indonesia by buying into lifestyle retailer Mitra Adiperkasa (Map). It has subscribed for Rp1.08 trillion (US$80.5 million) in bonds issued by Map which are convertible into shares in…
The new CEO of Adidas says he plans to streamline and restructure the ailing Reebok business as a priority under his watch. CEO Kasper Rorsted, in a conference call with business media, also promised a completion of the sale of the Adidas TaylorMade golf…
New Balance India is to make a comeback – and says it aims to open about 50 stores within the next few years. The US sports shoes brand’s first foray into India was in the early 2000s, but it shut its shops after a few years. Now its VP for Asia Pacific…
A new sneaker collaboration between Reebok and international sneaker destination store 24 Kilates in Barcelona pays homage to Bangkok and, even more specifically, to the bright colors of the city’s iconic tuk tuk. The video, released a few days ago in advance…
The world’s largest branded athletic and casual footwear manufacturer and retailer Yue Yuen Industrial says retail and wholesale sales of sportswear in Greater China rose 19.6 per cent in the first nine months of this year, due to an expanding store network.…
