Pomelo secures RedMart’s Jim Boland

Bangkok-headquartered omnichannel fashion company Pomelo has appointed Jim Boland, former RedMart CFO, as its new CFO.

Boland has successfully led finance organisations in fast-growing e-commerce businesses for more than 19 years in leadership roles at Amazon, Dell and Alibaba-owned RedMart. His appointment will see him aiming to build up Pomelo’s financial infrastructure to drive profitability while enabling rapid growth across the region.

“I am delighted to join this innovative company, which has designed a business model strategically suited to grow fast and profitably,” said Boland. “As a digitally native, vertically integrated omnichannel brand, Pomelo presents an exciting opportunity to leverage my past experience with vertical integration, retail, and e-commerce, especially during the critical scaling up phase.”

With Boland’s new role as CFO, Pomelo’s co-founder and former CFO Casey Liang is transitioning to Pomelo’s growth team, which encompasses the performance-marketing and business-intelligence teams, a cross-functional unit that will work closely with other teams to accelerate customer acquisition and retention.

“As we continue in this period of rapid expansion, I am excited to foster more coordination between our creative and technical teams to further accelerate our growth rate and help more customers to experience Pomelo’s unique value proposition,” said Liang.

Pomelo’s CEO David Jou expressed excitement at the hire as the firm pursues building the “first global fast fashion brand out of Asia”.