Pickle Juice debuts Extra Strength Shots in Coles

US beverage brand The Pickle Juice Company has launched its 75ml Extra Strength Shots in Coles supermarkets nationwide.

The Texas-based company claims that its product uses a propriety formula that is scientifically proven to help alleviate muscle cramps by interrupting the nerve signals that trigger involuntary muscle contractions.

Pickle Juice uses a blend of vinegar, grain ingredients, and a mix of vitamins and minerals.

In addition, it contains no sugar, caffeine, or artificial additives and is rich in electrolytes.

Blake Boulton, head of global sales at The Pickle Juice Company, said the rollout reflects the company’s strategy to improve accessibility globally.

“Australia has always been a key market for us, and we’ve seen firsthand the impact Pickle Juice has had in the sports and wellness communities,” explained Boulton, head of global sales for The Pickle Juice Company.

“By partnering with Coles, we’re making it easier for everyday Australians to access an effective solution for muscle cramps, superior hydration and enhanced recovery.”

The Pickle Juice Company Extra Strength Shots is available for an RRP of $24 for a four-pack and $47.50 for a 12-pack in Coles stores across NSW, Victoria, Queensland, SA, WA and Tasmania.