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7Up, owned by Keurig Dr Pepper (KDP), has undertaken its most significant brand renovation in over 15 years. The company has given a fresh identity to the 7Up brand, which is valued at US$5 billion in the lemon-lime category. A New Identity 7Up is revising…
Mother Pearl, a wellness beverage company, has broadened its horizon with the opening of its two-story flagship store in Lan Kwai Fong, Hong Kong. This expansion sees the brand venture into new frontiers, launching its debut cocktail bar and adopting an…
Supplement brand Lvl Up has broadened its product offerings by venturing into the sports hydration segment with the introduction of Lvl Up Sports. This new line-up includes a variety of products such as hydration powders, ready-to-drink sports beverages,…
The company Lvl Up has recently expanded its ready-to-drink (RTD) electrolyte beverage offerings with the addition of new flavors that are exclusively sold at Chemist Warehouse. New Flavors, More Choices The latest offerings come in non-carbonated 330ml cans…
A New Zealand-based startup, Incrediballs, is set to introduce a tablet-based beverage product, with the aim of minimizing plastic usage in the beverage industry. The product represents the commercial exploitation of a research endeavor that spanned seven…
Chinese tea chain, Chagee, has expanded its presence in Thailand with the launch of its flagship store at IconSiam. This addition increases the brand’s store count in the country to a total of 26 outlets. The newly opened store, comfortably situated on the G…
On November 3, Bacardi-Martini and Coca-Cola Europacific Partners (CCEP) initiated a multi-year partnership in Australia. This strategic alliance between the two beverage leaders aims to broaden their influence in the local drinks industry. The Partnership…
Heineken, the Dutch brewing giant, has announced an ambitious five-year strategy that aims at utilizing fewer resources to generate more growth. The strategy will concentrate on specific markets and brands to maximize organic net revenue growth. The company…
Blue Sky Drinks has recently expanded its portfolio by purchasing the assets of Top Shelf International Holdings. These acquisitions include local spirits such as Ned Australian Whisky and Grainshaker, as well as the ready-to-drink (RTD) firm, Gravity Drinks…
Haiver Spirits, a renowned vodka brand, has broken new ground in the beverage market, venturing into the ready-to-drink category with the introduction of its first-ever brewed hard teas. This innovative offering marks a significant expansion for the brand,…
Melbourne-based start-up, Jim, has recently introduced a novel functional soda into the market. This unique beverage combines proteins and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options. The…
Suntory Oceania has recently expanded V Energy’s ready-to-drink assortment by introducing a new zero-sugar range. Inspired by the Y2K aesthetic, the line features three exciting flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy. Available in…
Starbucks CEO Brian Niccol has recently extolled the virtues of Chinese rival Luckin Coffee, particularly praising the company’s rapid pace of product innovation. Speaking at the Fast Company Innovation Festival in New York, Niccol remarked, “The one thing…
Pals, a New Zealand based ready-to-drink (RTD) brand, has unveiled two new tantalizing flavors for its Franky’s vodka line. The product roll-out will span across major alcohol retailers in both Australia and New Zealand. New Flavors on the Block The two fresh…
South Korean yogurt chain, Yoajung, has officially launched its first store in Singapore, located on the bustling Orchard Road’s Scape. Yoajung, established in 2021, has seen rapid expansion in its short existence. The brand currently boasts over 650 branches…
In a landmark collaboration, Coca-Cola Australia has joined forces with Bacardi to launch a premixed rum beverage line, signifying the first time the soda behemoth has ventured into the alcoholic ready-to-drink (RTD) market in the region. New Flavors on Offer…
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