Lvl Up Breaks Into Sports Hydration Market with Complete Nutrition Solution
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Supplement brand Lvl Up has broadened its product offerings by venturing into the sports hydration segment with the introduction of Lvl Up Sports. This new line-up includes a variety of products such as hydration powders, ready-to-drink sports beverages, electrolyte capsules, and energy gels.
Filling a Market Gap
Co-founders Madison Verrochi and Austin Xenos reported that the inspiration to diversify into the sports nutrition domain came from identifying an unmet need in the market. They observed that consumers were often procuring hydration, electrolytes, and fuel products from multiple different brands due to the absence of an all-inclusive solution from a single brand. They expressed their intent to rectify this situation by offering a comprehensive sports nutrition range under the Lvl Up brand.
The Lvl Up Sports range includes an array of products: Sports Hydration Formula, which comes in 600g containers and single-use packs, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.
The newly launched products are currently available for purchase through Lvl Up’s online store and Chemist Warehouse, with plans to extend distribution to 7-Eleven stores starting in August. The product prices vary, ranging from $4.99 to $59.99.
Questions & Answers
What inspired Lvl Up to develop a sports hydration range?
The decision to develop a sports hydration range came from co-founders Madison Verrochi and Austin Xenos identifying a gap in the market where consumers were sourcing hydration, electrolytes, and fuel products from multiple brands due to a lack of a comprehensive offering from a single brand.
What products are included in the Lvl Up Sports range?
The Lvl Up Sports range includes the Sports Hydration Formula, available in both 600g tubs and single-serve sachets, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.
Where can customers purchase the Lvl Up Sports range?
Customers can purchase the Lvl Up Sports range through the Lvl Up online store and Chemist Warehouse. There are also plans to expand availability to 7-Eleven stores from August.