Misto Holdings has significantly broadened Fila’s retail presence in Malaysia with the launch of four new stores in the first half of this year. This expansion has increased the brand’s footprint in the country to a total of 14 locations. Strategic Expansion…
Supplement brand Lvl Up has broadened its product offerings by venturing into the sports hydration segment with the introduction of Lvl Up Sports. This new line-up includes a variety of products such as hydration powders, ready-to-drink sports beverages,…
CRC Sports, a division of Central Retail, has recently acquired a significant 40% stake in JD Sports Thailand. This strategic move is aimed at bolstering the company’s standing in Thailand’s rapidly expanding sports fashion sector. The transaction is…
Authentic Brands Group has teamed up with NewRee Sports, designating them as the primary operating collaborator for Reebok in Mainland China, Hong Kong, and Macau. Details of the Partnership As per the agreement, NewRee Sports is charged with the supervision…
Anta Sports Products, a leading sports company based in China, announced on Tuesday that it plans to acquire a 29.06 percent share in Puma from the Pinault family. The deal, worth 1.5 billion euros (approximately US$1.8 billion), will make Anta the largest…
China-based sporting goods company, Anta Sports Products, has proposed to purchase a 29% stake in Puma, the struggling German sportswear manufacturer, from the French Pinault family, according to insiders familiar with the negotiations. Anta Sports submitted…
Facer, the leading platform for smartwatch customization, has made significant announcements at CES 2026. The company unveiled three major partnerships aimed at extending smart functionality to watch faces and broadening its colossal library to millions of…
UK-based sports merchandise giant, Sports Direct, has marked its debut in the Philippine market through a collaboration with Map Active, a sports and lifestyle retailer. The Inaugural Store The first ever Sports Direct store, situated at Ayala Malls Manila…
EhPlabs’ popular product, OxyShred, is broadening its range to include protein, with the introduction of OxyShred Lean Protein Bars and Lean Protein Shakes in Australia. OxyShred Lean Protein Bars The Lean Protein Bars are now available at Chemist Warehouse…
Anta Sports Products, a prominent Chinese sportswear manufacturer, is reportedly considering the acquisition of German sportswear brand, Puma. It’s understood that Anta, listed on the Hong Kong stock exchange, is currently working with an adviser to examine…
Renowned sportswear brand, Champion, recently revealed the reimagined design of its flagship store located in Chengdu’s Yingjia Plaza, China. The refurbished two-story establishment beautifully integrates Champion’s established American roots with the…
Misto Holdings, previously known as Fila, has reported a robust performance for the third quarter, attributing the positive results to the successful implementation of its restructuring efforts in North America. This strategic move improved profitability…
Sports have emerged as a significant investment focus for billionaires, being viewed not only as an interest but also as a viable asset class, as highlighted by a report from J.P. Morgan. Billionaires Investing in Sports Approximately 20% of billionaire…
Salomon, a leading sportswear brand, is set to launch its first directly-operated store in Kyoto Prefecture on November 21st. The store will be located in the popular Kyoto Bal shopping complex. Pre-Opening Event A special pre-opening celebration will take…
Adidas has launched its premier showroom at Jewel Changi Airport in Singapore, incorporating interactive spaces that seamlessly blend the brand’s core identity with local narratives. The flagship store offers both lifestyle and performance products, providing…
Lionel Messi’s hydration beverage, Más+ by Messi, has recently made its debut in the Australian market following its successful reception in the United States. The exclusive distributor for this product in Australia is 7-Eleven. Más+ by Messi boasts natural…