South Korean Yogurt Giant, Yoajung, Makes Debut In Singapore Amidst Competitive Market

South Korean yogurt chain, Yoajung, has officially launched its first store in Singapore, located on the bustling Orchard Road’s Scape.

Yoajung, established in 2021, has seen rapid expansion in its short existence. The brand currently boasts over 650 branches in its home country of South Korea and has extended its international footprint to countries including Japan, China, Hong Kong, and Australia.

This bold move into the Singaporean market was made possible through a partnership with Hong Kong’s Modu Consulting. Modu Consulting owns the master franchise rights for Yoajung in various regions, including Hong Kong, Macau, and now Singapore.

The newly opened outlet on Orchard Road offers a customizable menu, with a focus on frozen yogurt and acai bowls. Customers have the opportunity to personalize their bowls with an extensive range of toppings and premium upgrades.

Yoajung’s entry into Singapore is hot on the heels of another international yogurt brand, Yo-Chi. The Australian-based chain made its own foray into the Singapore market last month, opening a 60-seat outlet at Orchard Central.

Questions & Answers

When was Yoajung established, and how many outlets does it currently have?
Yoajung was established in 2021 and currently operates over 650 outlets in South Korea, in addition to its branches in Japan, China, Hong Kong, and Australia.

Who holds the master franchise rights for Yoajung in Singapore?
Modu Consulting, a Hong Kong-based company, holds the master franchise rights for Yoajung in Singapore.

What is unique about the menu at Yoajung’s Orchard Road outlet in Singapore?
The Orchard Road outlet offers a customizable menu focusing on frozen yogurt and acai bowls with a broad variety of toppings and premium add-ons.