Orders treble just 13 days into JD’s 6.18 shopping festival
In this article (5)
Thirteen days into the 20-day 6.18 shopping festival, JD has already achieved a three times the turnover of last year’s event, and double the orders.
More than 90 per cent of Hong Kong purchases have been conducted through mobile devices, and geographically, consumers from New Territories accounted for nearly 40 per cent of sales.
The top five categories in sales and volume so far (not in order) are computers, smartphones, household electronics, digital appliances and groceries. JD singled out smartphones and household electronics as the biggest-moving categories compared with last year.
Electronics attracted the greatest number of Hong Kong consumers with orders showing quadruple growth. Besides smartphones, products like electric fans, vacuum cleaners, air purifiers and dehumidifiers are proving popular.
Food and beverage is another hot category, tripling in order size, with turnover up 50 per cent. This includes groceries such as instant hotpots, snacks, dried nuts and biscuits.
Despite the high volumes, JD says the sales and growth rate for the first 13 days were “in line with expectations”.
Questions & Answers
Q.What is the overall sales performance for JD's 6.18 shopping festival so far compared to last year?
What is the overall sales performance for JD's 6.18 shopping festival so far compared to last year?
Thirteen days into the festival, JD has tripled its turnover compared to last year's event. The number of orders placed has also doubled during this period.
Q.Which product categories are performing particularly well in this year's 6.18 shopping festival?
Which product categories are performing particularly well in this year's 6.18 shopping festival?
Smartphones and household electronics are noted as the biggest-moving categories compared to last year. Food and beverage, including groceries, has also shown strong growth, tripling in order size.
Q.How do Hong Kong consumers typically make their purchases during JD's 6.18 festival?
How do Hong Kong consumers typically make their purchases during JD's 6.18 festival?
Over 90 per cent of purchases made by Hong Kong consumers have been conducted through mobile devices. Electronics attracted the most Hong Kong consumers, showing quadruple order growth.
Q.Which specific regions in Hong Kong are contributing most to the sales during the festival?
Which specific regions in Hong Kong are contributing most to the sales during the festival?
Consumers residing in the New Territories account for nearly 40 per cent of all sales made during the 6.18 shopping festival. This makes it the leading geographical contributor.
Reader pulse
JD's 6.18 performance:
20,108 votes so far