Oh!some Expands Regional Presence With New Bangkok Store, Unveils Disney Collaboration
In this article (4)
The lifestyle brand Oh!Some is making its debut in Thailand, signaling further growth in its regional presence, which includes a recent inauguration in Ho Chi Minh City.
Store Location and Interior Concept
Oh!Some’s newest retail branch will be positioned in Samyan Mitrtown, right in the heart of Bangkok. The store’s interior is conceived with an “ice and snow world” theme, a design specifically crafted to entice the Gen Z demographic through its captivating and photogenic displays.
Product Line and Collaborations
The product portfolio at the store will span across several categories. Customers can expect to find items ranging from beauty and skincare products, fragrances, and stationery to toys, collectibles, snacks, and home decor.
In addition to its regular offerings, the store will also feature exclusive merchandise produced in collaboration with Disney. These exclusive collections will showcase beloved characters such as Stitch, Winnie the Pooh and a future line inspired by Mickey Mouse with a denim theme.
Existing Presence and Future Plans
At present, Oh!Some operates over 130 stores spread out across Singapore, Vietnam, Malaysia, and Indonesia. The brand has further expansion plans within the city of Bangkok, with more branches set to open in various districts later in the year.
Questions & Answers
What is the interior design concept of the new Oh!Some store in Bangkok?
The store features an “ice and snow world” theme designed to attract Gen Z consumers with visually striking, photo-friendly displays.
What kind of products will be available in the new Oh!Some store?
The store will offer a range of products across categories, including beauty and skincare, fragrances, stationery, toys, collectibles, snacks, and home decor.
Does Oh!Some have any collaborations planned for their new store in Bangkok?
Yes, the store will have exclusive items produced in collaboration with Disney, including themed collections featuring Stitch, Winnie the Pooh, and a forthcoming denim-inspired Mickey Mouse line.