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Generation Z is revolutionizing China’s consumer landscape, prioritizing personal well-being, emotional fulfillment, and sustainability while leaving behind the materialistic pursuits of earlier generations. This cohort, despite representing only 15% of the…
This fall, vintage secures its place as a wardrobe staple. Pinterest’s new Trend Report reveals a major style shift sweeping the globe: searches for thrift-related ideas are soaring, driven largely by Gen Z users reimagining how they shop, style, and…
The lifestyle brand Oh!Some is making its debut in Thailand, signaling further growth in its regional presence, which includes a recent inauguration in Ho Chi Minh City. Store Location and Interior Concept Oh!Some’s newest retail branch will be positioned in…
Many Gen Z people are struggling to find jobs as businesses scale down operations amid the economic downturn. Ho Chi Minh City has over 300,000 businesses, but none of them were willing to hire Thanh Nga, 25, last year. “I have experience in customer service…
After garnering two million downloads within two weeks of its launch, Bondee’s Gen Z users have got past the novelty factor. Bondee’s is a story of social media hype punctured by a sharp truth that the loyalty of digital natives is hard-earned, experts say…
Founded 10 years ago, Konvy is now Thailand’s top beauty e-commerce platform. It plans to accelerate its omnichannel and international distribution with a new Series A of $10 million from Insignia Ventures Partners. Konvy was launched in 2012 by Chinese…
Over the past decade retailers faced the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of a younger and increasingly online-savvy audience – generally accepted as being digitally native. Today,…
As Chinese discount retailer Miniso opened its 5000th store this week, the company said it would rebrand all of its US stores $10 N’ Under. The 5000th store is located in Boston, and was one of four US stores to open on the same day. In a statement, the…
High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z consumers in the region. The three new features include a daily live streaming service on luxury topics, a content-rich magazine channel…
Generation Z is forecast to become the largest group of airline flyers globally within the next decade, with 1.2 billion flying each year by 2028. More than a third (37%) of this global cohort will be made up of APAC passengers. The LSE estimates that…
All eyes are on Southeast Asia as the world’s next consumer powerhouse, with its young population and increasing purchasing power. Almost 280 million centennials – those born since 1995, also known as Generation Z, currently call this region home. While the…
An increasing number of young Vietnamese are taking the startup route, willing to take risks and wait for rewards. Pham Khanh Linh seemed to be all set on a rewarding career, finding a job at global financial firm Goldman Sachs after graduating from the…
Each Saigon resident spends $11.5 on average per month on convenient foods and drinks, a consumer research firm says. The product groups most often chosen by consumers are non-alcoholic drinks, nutritional beverages, confectionery and snacks like instant…
Millennials are driving growth in Indonesia’s e-commerce industry as they buy a wide range of items, from clothes and gadgets to phone credit and electricity tokens, from online outlets with increasing frequency, according to a recent report from market…
Some brands have embraced digital better than others, as evidenced by their popularity online. According to a new report by Luxe Digital, the top 15 most popular luxury brands online are particularly successful at building online awareness but also at forging…
From a shared workspace in Shoreditch, Threads Styling sells luxury fashion to ultra-wealthy twenty-somethings from around the world the same way they are used to chatting with their friends: via social media messaging platforms like WhatsApp, Snapchat,…
