New Braun Buffel Singapore boutique opens

German luxury brand Braun Buffel has opened a flagship boutique at Singapore’s Marina Bay Sands.

Its official opening was attended by MD Christiane Brunk, great-granddaughter of Johan Braun who founded the company in 1887.

Covering 1500 sqft (139 sqm), the Braun Buffel Singapore store features the brand’s trademark leather in the form of an Italian fine-grain leather wall and bespoke leather armchairs in the lounge area. It is the brand’s first flagship with the design concept, and was one year in the making.

Singapore was Braun Buffel’s first Asian market, in 1982, and this is its fifth store in the Lion City. While known for its handcrafted leather goods and accessories, the brand has in recent years ventured into new segments such as sunglasses and watches. Its latest fall/winter collection is on display at Marina Bay Sands.

Meanwhile, the company is seeking to expand in Indonesia and China, where it has nearly 200 retail outlets. It also has a presence in Hong Kong, Malaysia, Philippines, Taiwan and Vietnam.

It also plans to introduce an online retail platform in Asia soon. It already has online shops in Australia, Canada, New Zealand and the US.