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Braun Buffel has launched its new store concept at Ion Orchard in Singapore, creating a brand experience with multiple physical and digital touch-points. The store’s facade features Champagne-gold fonts against soft white frames. To create a modern look,…
Malaysian fashion retailer Bonia will close more of its loss-making outlets next year. But despite weak earnings, the boutique brand known for its leather goods and footwear plans to increase its advertising and promotional spending. Pretax profit fell nearly…
Three years after the Japanese luxury department store chain announced plans to enter Saigon, Takashimaya Vietnam opened its doors at the weekend. As the anchor tenant of downtown Ho Chi Minh City’s Saigon Center, Takashimaya takes up a whole five floors…
German luxury brand Braun Buffel has opened a flagship boutique at Singapore’s Marina Bay Sands. Its official opening was attended by MD Christiane Brunk, great-granddaughter of Johan Braun who founded the company in 1887. Covering 1500 sqft (139 sqm), the…
Amid a retail environment clouded by slowing global growth and the rise of technological trends that threaten to displace traditional retailers, the boss of German luxury brand Braun Buffel said change will hold the key to survival. “Mankind tends to stay…
