Lotte Duty Free to partner with Klook

Travel booking platform Klook has signed a memorandum of understanding with Korea’s Lotte Duty Free Shop to attract more travelers to South Korea by offering shopping deals.

Shopping ranks as the top activity for 67.2 per cent of tourists in Korea, according to the Korea Tourism Organisation. This is followed by such activities as dining, cultural and historical tours, and sightseeing.

Under the partnership, Klook will introduce Lotte DFS shopping discounts for its users. The discounts can be taken up in any Lotte DFS store in Korea. Also, Lotte DFS customers will be offered discounts of up to 70 per cent on Klook travel experiences in more than 120 destinations.

The dual marketing campaigns are being rolled out this month.

With its headquarters in Hong Kong, Klook became established in Korea early this year. Its services include e-tickets to Lotte World, entry to the Nanta Show culinary performance, Korea Rail Pass, restaurant deals and exclusive snow activities in Pyeongchang, where the Winter Olympics 2018 will be held.

Klook’s network of more than 3000 direct partners includes such attractions as Bangkok’s Blue Elephant Cooking School, Disneyland, Hong Kong’s Ngong Ping 360 and Universal Studios.

Founded in 2014, Klook has a team of more than 400 across 13 offices. Its services are available in seven languages, and it supports more than 30 currencies.