ShopWorn Brings Luxury to a New Generation of Online Shoppers
ShopWorn has come into its own in recent months thanks to the brand’s ongoing engagement with customers on all things style and fashion, led by Ecommerce Director and Resident Stylist Elana Birnbaum. With a keen eye for quality and style, insider industry knowledge, and expert insight into consumer needs, Elana interacts daily with customers across multiple channels where she frequently lists trend updates and new product arrivals. Elana is helping bring awareness to ShopWorn’s unique shopping concept to a new generation of savvy online shoppers.
Working with ShopWorn’s global procurement team, Elana plays a pivotal role in curating and merchandising the website’s continuously changing collection of authentic display-model products including watches, jewelry, handbags, and more. Sourcing these unsold display model products directly from authorized retailers means that ShopWorn has evolved into the equivalent of an online sample sale for designer goods featuring more than 45 notable brands, including Dior, Chopard, Cartier, Rolex, Tudor, Bvlgari, Hublot, Carl F. Bucherer, and Montblanc. Elana gives a personal voice to ShopWorn through blog posts about the latest trends, interactions with fans over social media, product highlight videos, and lifestyle photoshoots. With an inside view of the business from every angle, she provides insight into how ShopWorn offers a new way to shop luxury:
“I really believe that ShopWorn is the antidote for shoppers who want the finer things – but at a great value. Today’s shopper is savvy and knows how to search the internet for deals, and ShopWorn is able to offer excellent prices on coveted designer goods. ShopWorn acts like an online sample sale or trunk show by offering high-quality designer products that are inherently limited in quantity. Like a traditional brick-and-mortar sample sale, our products move quickly and are sometimes up on our website for less than 24 hours. However, unlike traditional sample sales, our door never closes, you’ll never need to wait in line, and you have 24/7 help easily available. The concept has really resonated with our savvy shoppers who appreciate high quality designer pieces at great prices.” – Elana Birnbaum, ShopWorn E-Commerce Director and Resident Stylist