Hong Kong retail sales down in March

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March Hong Kong retail sales slumped by 42 percent year on year as the Covid-19 pandemic forced Mainland Chinese shoppers to stay at home.
According to The Census and Statistics Department (C&SD) retail sales reached just HK$23 billion (US$2.97 billion) during the month.
March’s fall was slightly less than the 44 percent decline of February. The revised combined January-February decline was 31.8 percent year on year, (a comparison which evens out any influence of the change in timing of the Lunar New Year holiday season from year to year).
A government spokesman said the drop in March Hong Kong retail sales was a result of government measures to restrict the transmission of the virus, which brought inbound tourism to a standstill and “seriously disrupted local consumption-related activities”.
For the March quarter, Hong Kong retail sales fell by 36.9 percent year-on-year – the single largest quarterly decline on record.
“The business environment for the retail trade will remain very difficult in the near term amid the deep economic recession and a sharp deterioration in the labor market,” the spokesman said.
In March, a 21.2-per-cent decline in sales of food, liquor and tobacco had the greatest impact on the overall figure, with a 42.7-per-cent fall in sales through department stores having the next greatest effect.
Sales of jewelry, watches and luxury goods plunged by 75.2 percent, but in the bigger picture, this was less of a contribution to the bottom line than other categories, including electrical goods down by 39.6 percent and consumer goods not otherwise categorized, down by 29.1 percent.
Sales of medicines and cosmetics fell by 63.8 percent, apparel by 67.2 percent and furniture and homewares by 14.4 percent.
Books, newspapers and stationery dropped 48.4 percent, Chinese drugs and herbs by 51.7 percent, footwear and accessories by 60.6 percent, and sales through optical shops fell 46.6 percent.
The only category to post growth was supermarkets, where sales surged 16.1 percent.
Questions & Answers
Q.What was the main reason for the significant drop in Hong Kong retail sales during March?
What was the main reason for the significant drop in Hong Kong retail sales during March?
Sales slumped due to the Covid-19 pandemic, which kept Mainland Chinese shoppers at home and forced government measures restricting virus transmission. This brought tourism to a standstill and severely disrupted local consumption.
Q.Which retail category experienced a sales increase during March, despite the overall decline?
Which retail category experienced a sales increase during March, despite the overall decline?
Supermarkets were the only category to post growth in March, with sales surging by 16.1 percent. All other listed categories saw significant declines during the period.
Q.Which specific product categories saw the largest percentage falls in sales during March?
Which specific product categories saw the largest percentage falls in sales during March?
Sales of jewelry, watches, and luxury goods plunged by 75.2 percent. Apparel sales fell by 67.2 percent, and medicines and cosmetics dropped by 63.8 percent.
Q.How did the March retail sales decline compare to the previous month's performance?
How did the March retail sales decline compare to the previous month's performance?
March's 42 percent fall was slightly less severe than the 44 percent decline recorded in February. The combined January-February decline was 31.8 percent year on year.
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