Levi’s opens its largest store in Bangkok
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Levi Strauss & Co has reopened its 364 sqm store at CentralWorld in Bangkok, marking the brand’s largest location in Thailand.
Located on the second floor of Bangkok’s mall district Chidlom, the store is home to the country’s second Levi’s Tailor Shop, an alteration, restoration and customisation station helmed by skilled tailoring professionals.
“Thailand is an important strategic market for Levi Strauss & Co within Southeast Asia, and Bangkok is one of the world’s most popular destinations for international tourists,” said Sameer Koul, general manager for Southeast Asia and country manager for Levi Strauss & Co in Thailand.
“Levi’s CentralWorld store opens as our largest store in Southeast Asia to date, and represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand,” he added.
The expanded store also houses collections that collaborated with key cultural figures from Thai artists, even seasonal exclusives, displayed on the opening day in the Beacon Zone.
Levi Strauss & Co reopened its Levi’s store in Japan’s Kyoto last month, which features the brand’s NextGen format designed to elevate the shopping experience.
Questions & Answers
Q.What is the primary function of the Levi’s Tailor Shop found in the new Bangkok store?
What is the primary function of the Levi’s Tailor Shop found in the new Bangkok store?
The Levi’s Tailor Shop offers alteration, restoration, and customisation services for garments. These services are provided by skilled tailoring professionals, enhancing the shopping experience at the new location.
Q.Where in Southeast Asia is the Bangkok CentralWorld store ranked in terms of size for Levi’s?
Where in Southeast Asia is the Bangkok CentralWorld store ranked in terms of size for Levi’s?
The Levi’s CentralWorld store is currently the brand’s largest store in Southeast Asia. This significant expansion underlines Levi Strauss & Co's commitment to the dynamic Thai market.
Q.What kind of collections does the expanded store feature beyond standard Levi's products?
What kind of collections does the expanded store feature beyond standard Levi's products?
The expanded store shows collections that result from collaborations with prominent Thai artists. It also features seasonal exclusives, with these special items displayed within the Beacon Zone upon opening.
Q.Why does Levi Strauss & Co consider Thailand an important market for its business?
Why does Levi Strauss & Co consider Thailand an important market for its business?
Thailand is deemed an important strategic market within Southeast Asia for Levi Strauss & Co. Bangkok’s popularity with international tourists, alongside its local shopper base, contributes to its significance.
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