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Levi Strauss & Co. has announced that Anita Fung will take on the role of Managing Director for the Levi’s brand in Greater China. The region is a key strategic market for the company, and this appointment is an important step in their long-term growth plans.…
Levi Strauss & Co has recently named Vicky Skelton, an experienced executive within the company, as the new Managing Director for East Asia Pacific. This move comes as part of the denim giant’s strategy to boost growth in this key region. Vicky Skelton’s New…
At the 2025 National Gallery of Victoria (NGV) Gala, an unexpected element caught everyone’s attention – a denim carpet. This unusual red carpet replacement was not just a whimsical twist, but a calculated move by Levi’s, the clothing brand sponsor,…
Levi Strauss & Co. continues to prove its strength in the retail industry, experiencing significant profit in the third quarter. The primary factor driving this growth is the double-digit increase in sales through the company’s direct-to-consumer (DTC)…
Levi Strauss & Co has appointed Hiren Gor as the Managing Director for the South Asia, Middle East, and Africa (SAMEA) region, effective immediately. Gor is a veteran leader with a 16-year tenure at Levi’s, with his previous role being the General Manager for…
Levi Strauss & Co. anticipates a brighter financial future following robust sales and profit increase in the second quarter. The company has revised its net revenue growth forecast for FY25, projecting a rise of 1-2% compared to the earlier prediction of a…
Levi Strauss & Co. has made headlines with its recent decision to sell its Dockers brand to Authentic Brands Group in a deal that could total up to $391 million. The initial segment of this transaction is valued at $311 million, with an additional $80 million…
Levi Strauss & Co. Unveils Its Largest Store in Asia Pacific to Boost Consumer Connection in Japan Levi Strauss & Co., a trailblazer in denim and casual wear, has strategically expanded its footprint by opening its largest single-floor store in the Asia…
American denim brand Levi’s has opened an Icon store at Palladium Mall, in Mumbai. Spanning 5197sqft, the boutique features an indigo ombre facade, with the ceilings, walls, and pillars painted in indigo. The store aims to deliver an elevated shopping…
Levi’s has reopened its expanded store at Suria KLCC, Malaysia. Spanning 393sqm, this is the brand’s largest flagship in Southeast Asia and part of its direct-to-consumer expansion strategy in the region. The new store features the brand’s signature NextGen…
Levi Strauss & Co has reopened its 364 sqm store at CentralWorld in Bangkok, marking the brand’s largest location in Thailand. Located on the second floor of Bangkok’s mall district Chidlom, the store is home to the country’s second Levi’s Tailor Shop, an…
Levi Strauss & Co has named Michelle Gass as president and CEO, effective January 29 next year, replacing Chip Bergh. Bergh is set to retire on April 26 next year. He has been elected to serve as executive vice chair of the board until his retirement date,…
Levi’s new jean is an example of how the food industry is setting fashion trends. The San Francisco-based brand unveiled the first 501 jeans made with at least 97 percent plant-based materials. Levi’s said the jeans “are an indication of what the industry…
Levi’s will be launching new stores and rolling out existing store refreshes as well as new in-store services throughout the East Asia Pacific (EAP) region. New stores are expected to launch this year in Singapore, Malaysia, Indonesia, Japan, Australia, and…
Levi Strauss & Co, the trademark owner of Levi’s denim, has established its own operation in Thailand after a 25-year distribution contract with DKSH ended last month, allowing the brand to connect directly with Thai aficionados. According to Sameer Koul, the…
Levi Strauss and Ralph Lauren are among U.S. apparel brands likely to be worst hit by Russia’s invasion of Ukraine which is again clogging supply chains in Europe where they derive at least a quarter of sales, Wall Street analysts say. American clothes firms’…
