Julius Baer Starts to Serve Thai Wealthy Individuals

The Siam Commercial Bank (SCB), the first commercial bank in Thailand, and Julius Baer, the leading Swiss wealth management group and one of the four largest private banks in Asia, announced on Thursday that their joint venture company, SCB Julius Baer, has received the necessary approvals and licenses to operate in Thailand, beginning with over 50 dedicated professionals.

SCB Julius Baer will focus on bringing best-in-class global wealth management capabilities to clients in the growing Thai wealth management market.

Jiralawan Tangitvet joins as Chief Executive Officer to lead SCB Julius Baer. A seasoned investment specialist with over two decades of experience, both in the buy- and sell-side in the financial industry, Jiralawan has a track record of helping clients build investment strategies tailored to their financial goals as well as design business plans that accelerate growth and opportunities. Prior to joining SCB Julius Baer, she was most recently Managing Director at Kasikorn Securities.

«We are delighted that Jiralawan has been appointed to lead this important joint venture in Thailand. Her extensive experience combined with Julius Baer and SCB’s capabilities provide our clients with a unique value proposition in Thailand,» said Jimmy Lee, Member of the Executive Board and Head Asia Pacific, Julius Baer.

Over the last few months, concrete steps have been taken and key personnel has been hired with the leadership experience and expertise in Thailand to advise clients regarding their wealth management and wealth planning needs. Julius Baer’s international expertise and SCB’s on-the-ground experience form the foundation of these training and development programmes.

«SCB’s strong brand name in Thailand provides the joint venture with a home-court advantage while Julius Baer contributes its comprehensive investment and advisory solutions built on global best-in-class expertise. Together, we have a winning formula for our clients in Thailand,» said Christian Cappelli, Market Head Emerging Asia, Julius Baer.