Bigg’s Diner plans expansion to Metro Manila
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Bigg’s Diner, known for serving burgers and Filipino rice meals in Naga and the Bicol region since 1983, plans to open in Metro Manila next year.
Business development head Ronaldo Linao says the restaurant group is already looking at three possible sites – one is in Mindanao Avenue, Quezon City, another in Megamall and the third in Robinsons, either Ermita or Galleria.
“There is actually a market study right now to see how viable it would be in Manila. The competition there is very fierce,” says Linao.
Bigg’s Diner has 17 outlets in the Bicol region, including seven franchises and a branch in Batangas. It started out as a donut shop and has had two name changes – from Mang Donald’s to Carl’s Diner, then to Bigg’s Diner – to avoid confusion with multinational brands.
Questions & Answers
Q.Where specifically in Metro Manila is Bigg's Diner considering opening its new branches?
Where specifically in Metro Manila is Bigg's Diner considering opening its new branches?
The restaurant group is currently looking at three potential sites: one on Mindanao Avenue in Quezon City, another in Megamall, and a third in either Robinsons Ermita or Robinsons Galleria.
Q.What is Bigg's Diner doing to prepare for its expansion into the Metro Manila market?
What is Bigg's Diner doing to prepare for its expansion into the Metro Manila market?
Bigg's Diner is currently conducting a market study to assess the viability of operating in Manila. This is because the business development head, Ronaldo Linao, acknowledges the intense competition there.
Q.How many branches does Bigg's Diner currently operate, and where are they located?
How many branches does Bigg's Diner currently operate, and where are they located?
Bigg's Diner currently has 17 outlets, primarily in the Bicol region. This includes seven franchised locations and one branch situated in Batangas.
Q.Why did the company change its name multiple times before becoming Bigg's Diner?
Why did the company change its name multiple times before becoming Bigg's Diner?
The company underwent two name changes, from Mang Donald's to Carl's Diner, then to Bigg's Diner, specifically to avoid confusion with existing multinational brands.
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