JD Sports celebrates mums on Mums Day
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JD Sports marked Mother’s Day with a heart-warming video and a social media contest.
The retailer launched #JDCelebratesMums campaign across Singapore with an “undisputed message; that jobs can come and go, but a mother is irreplaceable”.
In the 3-minute video on JD Sports’ Instagram account, Atieqa, a JD senior sales advisor, took her mum to her workplace at JD Ion Orchard, where she shared her daily work routine.
Under the video’s comment section, there was a contest in which participants should share their most memorable moments with their mum.
One winner won an S$500 JD gift card.
Questions & Answers
Q.What was the main purpose of JD Sports' Mother's Day campaign in Singapore?
What was the main purpose of JD Sports' Mother's Day campaign in Singapore?
The campaign aimed to celebrate mums with the clear message that while jobs may change, a mother's role is irreplaceable. This was conveyed through a video and social media engagement.