InMobi sees gold in Indonesian ad market

InMobi, an India-based mobile advertising platform provider, will invest up to US$50 million within the next five years to expand its business in Indonesia.

InMobi founder and chief executive officer Naveen Tewari said in Jakarta on Monday that the company would focus its investment on developing a mobile video advertisement and customer-relationship management platforms.

“We are going to expand our business, also use the money for team resources, product customization, and partnerships,” Naveen told a media briefing.  “We are also going to bring our team from India, as well as hire local [human] resources in Indonesia,” he added.

The mobile advertisement market in Indonesia is quite promising because of the shift in advertisement placement from conventional media such as television to mobile devices and the increasing number of smartphone users, according to InMobi.

The company’s survey showed that in 2016, video-based advertisement on mobile devices in Indonesia rose by 380 percent.  InMobi is a mobile advertising platform, which was established in Indonesia in 2008, marking its first office outside India.

“By 2016, our platform has reached 90 percent of smartphone users, or approximately 69 million users in Indonesia. We offer an ads platform that can reach a larger scale than television advertising,” Naveen added.