Sarah ChenGeneral
FamilyMart Hires Lady Gaga for Nationwide Japan Recruitment Drive
The Japanese convenience store operator will broadcast the 45th anniversary campaign across 11,600 in-store digital screens.
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Advertising
Every story tagged Advertising on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged Advertising
39 stories in this topic
Minjun ParkFood
McDonald’s Australia Removes TV Ad for Breaching Child Targeting Standards
The fast-food chain argued the commercial was placed where children made up under 25 per cent of the audience, but Ad Standards ruled the animation appealed to kids.
Sarah ChenLiving
Taiwan Launches Singapore Transit Campaign to Drive Repeat Tourism
Transit ads across MRT networks and bus fleets target Singaporean travellers following 1.35 million visits recorded between 2023 and 2025.
Minjun ParkGeneral
The Warehouse Starts Turnaround Push Across 84 New Zealand Stores
TBWA New Zealand created the multimedia campaign as the 40-year-old retailer seeks to reclaim top market share in Aotearoa.
Rajiv MenonGeneral
ANA Introduces Framework to Standardise Retail Media Measurement
A new framework from the ANA aims to standardise retail media measurement, addressing fragmentation in the rapidly growing sector. The initiative seeks common standards, greater transparency, and independent verification for advertisers.
Wei ZhangGeneral
Australian Retail Media Growth Needs Surgical Approach, Not Broad Strokes
Brands using broad-stroke advertising in Australia are missing significant growth opportunities, according to Omnicom and Flywheel Australia. Precision targeting based on product-level data and customer journeys is crucial for unlocking incremental sales in…
Sarah ChenGeneral
Apple stops advertising on “X” again
Citing its sources, Axios says that Apple has stopped advertising on the platform for the second time since Elon Musk purchased Twitter. This time the decision to stop spending ad money on what is now known as “X” came after Musk endorsed an antisemitic…
Sarah ChenStartups
Deliveroo Launches New Advertising Platform
Deliveroo today announced the launch of its new advertising platform, Deliveroo Media and Ecommerce, in Hong Kong. From now, brands will be able to advertise to Deliveroo customers with relevant offers across its app, on Deliveroo’s website and as part of…
Aiko TanakaGeneral
Vietnamese tired of advertisements popping up online
Vietnamese Internet users find online advertisements tiresome and do not want to watch them, a survey by YouGov has found. In a poll of 2,429 digital users, last December the British online market research and data analytics firm found that 47 percent of…
Sarah ChenElectronics
Samsung starts removing advertisements from its first-party apps
Samsung has started removing ads from its first-party apps. The company held a ‘town hall meeting’ back in August at which time we quoted Samsung’s mobile chief TM Roh who said, “We decided to delete ads from basic apps such as Weather, Samsung Pay, and…
Rajiv MenonFood
McDonald’s hit with breach of advertising rules over Instagram mix-up
Ad Standards has found that McDonald’s Australia breached rules for distinguishable advertising, as set out in the Australian Association of National Advertisers (AANA) Code of Ethics, Section 2.7. The breach occurred in an Instagram post by…
Rajiv MenonResearch
The rise of location-based advertising in a digitalized world
With the rise of IoT and connected devices as companies innovate to drive profitable growth, location data is becoming an increasingly important asset across myriad industries such as retail and logistics, where consumers are reached out to based on location…
Maria SantosTelecom
Optimizing Potential of Digital Advertising, Indosat Ooredoo Launches iAds Service Based on Augmented Reality
The COVID-19 pandemic, which has been going on for over a year, has increased our reliance on digital in our daily lives. This has an impact on the business sector, where enterprises are “forced” to adapt to focus on digital marketing strategies as consumer…
Maria SantosGeneral
Microsoft reportedly not advertising on Facebook any longer but not for the reason you think
Microsoft has paused advertising on Facebook and Instagram, per a new Axios report. The outlet claims that US ad spending was suspended in May and Microsoft is now pulling out of marketing with Facebook on a global level. Axios is quick to note that the firm…
Wei ZhangElectronics
Apple takes a shot in the dark with its latest iPhone ad
Apple also developed Deep Fusion which is similar to the Pixel’s HDR+. When a photo is snapped on the iPhone, nine different exposures are created including four short exposures, four standard exposures, and one long exposure. Three standard shots are…
Aiko TanakaGeneral
Instagram users now allowed to decide who can follow them
If you think that Facebook-owned apps already get too much of your personal data, you’re not going to be happy when we tell you that starting today, Instagram wants to know your birthday. However, this data is only required when creating a new account.…