Taiwan Launches Singapore Transit Campaign to Drive Repeat Tourism
In this article (7)
Taiwan Tourism Administration launched an outdoor advertising campaign across Singapore’s transit network on September 22. It targets repeat visitors after logging 1.35 million trips from the city-state between 2023 and 2025.
Branded wraps and station takeovers cover public buses, taxis, and Mass Rapid Transit stations under the theme Taiwan 100 Ways.
Singapore-born illustrator Tiffany Lovage designed the artwork. Visuals group activities under three categories: ecology, lifestyle of health and sustainability, and food. Featured itineraries highlight surfing, diving, hot-air ballooning, and trips on the Taiwan Railway Administration’s Haifeng and Shanlan scenic tourist trains.
Targeting Repeat Travellers Beyond Taipei
Officials are steering the campaign toward central and southern destinations instead of northern urban hubs. Singapore residents who visited Taiwan in the past three years can claim targeted incentives.
Commuter ads connect to an online travel personality quiz and a prize lottery for return flights and merchandise. Travellers register through a dedicated portal to enter.
Transit Media Strategy in Singapore
Regional tourism offices across Asia-Pacific are channeling media spend into high-frequency commuter corridors. Singapore ranks among Southeast Asia’s highest-spending outbound leisure travel markets per capita.
Funneling passengers toward regional services like the Haifeng and Shanlan lines channels spend into local rail operators, regional hospitality providers, and suburban retail corridors. The strategy eases crowding in Taipei while supporting regional small businesses.
Outbound Demand Trends
Passenger traffic between Singapore and Taiwan grew steadily through 2024 and 2025 to reach the 1.35 million cumulative total cited by the agency. Direct flights and visa-free access continue to drive frequent return visits.
Campaign placements will run across transport networks through the fourth quarter as destination marketers compete for year-end holiday bookings.
Questions & Answers
Q.What is the primary objective of this new advertising campaign launched in Singapore?
What is the primary objective of this new advertising campaign launched in Singapore?
The campaign aims to drive repeat tourism to Taiwan, specifically targeting visitors who have travelled from Singapore in the past. It also seeks to direct travellers towards central and southern destinations outside of northern urban hubs.
Q.Which specific destinations and activities are being highlighted in the campaign to attract visitors?
Which specific destinations and activities are being highlighted in the campaign to attract visitors?
The campaign features itineraries focusing on surfing, diving, and hot-air ballooning. It also promotes trips on the Taiwan Railway Administration’s Haifeng and Shanlan scenic tourist trains to central and southern regions.
Q.How are officials incentivising repeat visits to Taiwan for Singaporean residents?
How are officials incentivising repeat visits to Taiwan for Singaporean residents?
Singapore residents who have visited Taiwan in the last three years can claim targeted incentives. Commuter ads connect to an online travel personality quiz and a prize lottery for return flights and merchandise for registered travellers.
Reader pulse
Is this a smart campaign?
20,651 votes so far