Topic
33 stories in this topic
The integration of analytical and data-driven technologies with AI and Blockchain can help businesses better understand customers’ behaviors, habits, interests, and needs. Thus, direct advertisements are easy to access consumers at the right time and the…
Catch Group’s first foray into the world of TV advertising has cost the e-commerce company millions, as it looks to bolster its brand awareness ahead of the imminent arrival of Amazon. It’s first TV campaign, which has been airing for two-weeks, is part of a…
Digital media group REV Asia is on the lookout for local partners for its operations in Indonesia and the Philippines, says managing director Voon Tze Khay. The group’s initial plan, which was to grow its market share in social media advertising revenue in…
Some major brands in Việt Nam had to stop advertising on the world’s largest online video site, YouTube, when these brands’ advertisements were linked to clips containing poor content. According to information from the Authority of Broadcasting and Electronic…
InMobi, an India-based mobile advertising platform provider, will invest up to US$50 million within the next five years to expand its business in Indonesia. InMobi founder and chief executive officer Naveen Tewari said in Jakarta on Monday that the company…
The majority of consumers, at least in the US, are fine with the idea of ads on IoT devices, according to an Interactive Advertising Bureau (IAB) study on consumer adoption patterns and trends. In the survey of 1,200 US adults, 65% of IoT device owners said…
While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data…
Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service. In Asia, the service has launched in South Korea, Taiwan, Thailand, Philippines, and…
The photograph below is from a Longines advertising campaign, and features arguably India’s most famous Bollywood star, Aishwarya Rai. Some might consider it elegant, others “hi-so” in certain parts of Southeast Asia. But in Malaysia, religious zealots have…
Ooyala now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and…
Google first unveiled and rolled out its Accelerated Mobile Pages (AMP) project in October last year in a bid to allow content to load faster on mobile devices. Last week the company announced a solution designed to address the problem of slow loading ads.…
Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday. Red Bull has issued an apology in Indonesia’s national newspapers admitting it…
Yooya said it has achieved over four billion lifetime views, with more than 2.75 billion added in the last seven months, driven by a combination of an increasing number of distribution partners and a growing stream of compelling new content. This development…
Picture the following scenario: You walk into your favourite apparel store and your smartphone beeps with a push notification “Welcome back Linda! Only for today, we are giving you a 20% discount on all skirts”. You decide to finally get that blue skirt you…
CHINESE brands are generally outperforming their multinational counterparts in terms of consumer preference as they’re quicker to catch up with latest media trends and bold with new marketing campaign formats, industry experts noted. “Chinese entrepreneurs…
The supermarket wars have pushed two of Australia’s big advertisers in different directions, with No. 1 supermarket Woolworths revving up its spending while Coles winds its down. Woolworths is estimated to have spent $18.8 million on traditional advertising…
