Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

Indonesia is relying on expanding e-commerce activity to push national economic growth to 6 percent by 2027, according to Coordinating Minister for the Economy Airlangga Hartarto. The country’s digital economy reached $100 billion in 2025 as consumer spending shifted increasingly online.

Speaking at the Ministry of Trade in Jakarta, Airlangga said physical retail continues to account for the bulk of Indonesian commerce, but online transaction volumes are climbing quickly. Growth is concentrating in video commerce, which blends livestreaming and short-form video directly with checkouts.

Video Commerce and Algorithm Shifts

Video commerce transactions in Indonesia reached 2.6 billion, rising 90 percent year-on-year. That surge tracks a widening digital audience across the archipelago, where active social media users expanded 26 percent to 180 million.

Airlangga called on merchants and platform operators to deploy artificial intelligence tools to refine trade algorithms. Sharper algorithmic matching helps online sellers connect products with targeted consumer segments across diverse regional markets.

For retailers across Southeast Asia, Indonesia remains the primary testing ground for live shopping formats. Platforms operating in the country have spent two years restructuring merchant interfaces and integrating creator-led video tools to protect market share against pure-play marketplaces.

Harbolnas Shopping Targets

The government set a sales target of Rp40 trillion ($2.46 billion) for the upcoming National Shopping Day, known locally as Harbolnas. That goal represents a 10 percent increase over the Rp36.4 trillion generated during the event a year earlier.

Harbolnas 2026 runs from December 10 to December 16, focusing on domestic merchandise, local services, hospitality bookings, and transport tickets.