
Wei ZhangLiving
TikTok Shop Nears €500 Million in European GMV Led by Creator Affiliates
Short shoppable video clips drove 63.8 per cent of total European platform sales across four major markets.
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Short shoppable video clips drove 63.8 per cent of total European platform sales across four major markets.

Transactions across video commerce channels reached 2.6 billion as Indonesia aims for Rp40 trillion in sales during its year-end shopping campaign.
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