
Maria SantosE-Tailing
TikTok Shop Doubles US Livestream Sales as Live Commerce Chases China Model
TikTok Shop expanded its US broadcast sessions by 60 per cent in the first half of 2026 as live commerce sales grew rapidly.
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TikTok Shop expanded its US broadcast sessions by 60 per cent in the first half of 2026 as live commerce sales grew rapidly.

Short shoppable video clips drove 63.8 per cent of total European platform sales across four major markets.

Transactions across video commerce channels reached 2.6 billion as Indonesia aims for Rp40 trillion in sales during its year-end shopping campaign.
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