Skip to content
E-Tailing

Harbolnas Boosts Online Shop Sales

By Rajiv MenonIndonesia
1 min read
Harbolnas 2015
Harbolnas 2015

Hundreds of online stores are taking part in the online shopping national day (Harbolnas) held from December 12 until December 14, 2016. The Harbolnas brings profit not only to customers, but also online shop administrators.

For example, Bukalapak.com booked a total of 400,000 transactions during the two days of Harbolnas.

Bukalapak Brand Manager Ambrosia Tyas, said that most of the customers are attracted by the discounts and special offers presented during the Harbolnas. “The number of transactions are five times higher compared to the 2015 Harbolnas,” Ambrosia said on Wednesday, December 14, 2016.

Not only massive discounts, Bukalapak also provided customers with chances to bargain for their goods. Products highly sought after by customers are smartphones, laptops, and cameras. “Customers are attracted to a different shopping experience,” Ambrosia said.

In addition to Bukalapak, Lazada Indonesia also recorded massive Rp 143.4 billion revenue on the first day of Harbolnas. Most customers bought fashion items, household appliances, and health and beauty products.

Lees ook:

Lees ook:

Lees ook:

AdvertisementAdvertise with usMobile 320×100

Reader pulse

Are national online shopping days effective for long-term growth?

18,909 votes so far

Tags

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • E-commerce · Indonesia

    E-commerce in Indonesia

    Which platforms matter in Indonesia, how buyers pay, why cash on delivery still shapes the economics, and what a delivered order really costs.

    Asia Market Guides · 9 min read

  • Indonesia

    Retail in Indonesia

    Around 280 million people, thousands of inhabited islands, dominant convenience and warung trade, and import rules that stop first shipments at the port.

    Asia Market Guides · 20 min read

  • E-commerce

    Omnichannel fulfilment

    Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and wher…

    Retail Operations · 11 min read

  • Indonesia

    Consumers in Indonesia

    Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Indonesia.

    Asia Market Guides · 8 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready