Lazada brings new growth opportunity to crossborder sellers

Southeast Asia’s leading ecommerce player Lazada is offering Hong Kong and China-based brands and merchants the opportunity to expand their businesses to the fast-growing region. Launched in the first quarter of 2012, Lazada Group operates Lazada, the leading online shopping and selling destination for assorted merchandise in Southeast Asia, with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Its operations also extend to Hong Kong, which functions as a sourcing hub.

The online shopping mall features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.

Being active for three years, Lazada has rapidly grown to a reported USD1 billion of annualized gross merchandise value (GMV) in March 2015. Its shopping sites and mobile applications welcome over 4 million visits daily and 55 million unique visitors monthly.

“We see tremendous potential in Southeast Asia as consumers continue to embrace online shopping largely facilitated by the rise of internet and increasing mobile penetration. As the leading ecommerce player, we offer brands and merchants in Hong Kong and China with the only single retail gateway to enter Southeast Asia,” Aimone Ripa di Meana, CEO Crossborder, Lazada Hong Kong said in a media briefing on Thursday.

The AT Kearney report Lifting the Barriers to eCommerce in ASEAN published on February 2015 showed that ecommerce represents around 1 percent of total retail sales in Southeast Asia compared to 7.2 percent in China, highlighting the massive potential and room for growth in the coming years.

Ever since its launch, Lazada Group has grown rapidly to include approximately 4,000 employees across Southeast Asia. The company has the largest Facebook following in Southeast Asia with over 12 million fans.

The online retailer is pioneering ecommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada provides brands and merchants with simple and direct access to approximately 550 million consumers in six countries through one retail channel. The e-commerce giant offers sellers a one-stop solution to Southeast Asia through its fully integrated online platform where they can manage product assortment, pricing, promotions and orders.

“Prior to Lazada, there has never been a one-stop retail solution addressing local requirements across six diverse countries,” said Meana. “The opportunity for sellers in Hong Kong and China to capture the growth and build their future in Southeast Asia is now.”