Feel International brings Myanmar cuisine into Thailand
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Myanmar restaurant chain Feel International is set to open in Thailand. Opening in the popular Bangkok tourist area of Pratunam on Thursday (January 24), the group intends to introduce Myanmar cuisine to Thai consumers and foreigners.
“At present, many restaurants are attempting to cater to the needs of tourists from China, however there are eight flights to Bangkok from Yangon every day, and there are tens of thousands of Myanmar citizens working and studying there, so there is a potential market for Myanmar cuisine”, said Feel International operations director Ko Johnny.
“This is the very first Myanmar restaurant opened in a foreign capital city. Bangkok is one of the biggest restaurant markets in the world. It offers a wide variety of cuisine, even something as exotic in Asia as Ethiopian. Bangkok is the first step for Myanmar traditional food to penetrate the international markets”, he said.
The restaurant intends to serve lunch boxes with Myanmar favourites for Myanmar people working in companies and offices around the area.
Discussions are being held to open further restaurants in Chiang Mai and Mesauk.
Questions & Answers
Q.What is the primary reason Feel International is opening a restaurant in Bangkok?
What is the primary reason Feel International is opening a restaurant in Bangkok?
The group aims to introduce Myanmar cuisine to both Thai consumers and foreign visitors. They also identified a significant market among the tens of thousands of Myanmar citizens working and studying in Bangkok, alongside the eight daily flights from Yangon.
Q.Is this Feel International's first venture outside Myanmar?
Is this Feel International's first venture outside Myanmar?
Yes, this Bangkok restaurant marks the very first time a Myanmar restaurant has opened in a foreign capital city. The company views Bangkok as the initial step for Myanmar traditional food to enter international markets.
Q.What specific customer group will the restaurant cater to during lunch hours?
What specific customer group will the restaurant cater to during lunch hours?
The restaurant plans to serve lunch boxes featuring popular Myanmar dishes specifically for Myanmar people. These will be aimed at those working in companies and offices located in the surrounding Pratunam area.
Q.Does Feel International have plans for further expansion within Thailand?
Does Feel International have plans for further expansion within Thailand?
Yes, the company is currently holding discussions regarding the opening of additional restaurants in other Thai cities. Potential locations mentioned are Chiang Mai and Mesauk, following the Bangkok launch.
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