Luxury houses, streetwear and the Asian designers shaping global style.
To marketers nowadays, the major challenge is to build engagement among target groups to provide first-hand experience and brand engagement inside of their own. However, one target group found very demanding in terms of engagement building is fashion lovers…
JHP has designed a ‘beautiful stand-alone store’ in the heart of Milan for Middle Eastern luxury brand Amouage. It is the latest store in a ten-year relationship between JHP and Amouage, and the newest incarnation of its ever-evolving concept. Owned by the…
French luxury fashion house Celine Korea has opened a store in Seoul’s fashionable Cheongdam district. In a double-storey building with a perforated brick facade, the shop has an interior furnished with bespoke ware designed by Danish artist Fos (Thomas…
Japanese eyewear chain Zoff is expanding into Southeast Asia with a flagship outlet at Orchard Central in Singapore. Zoff, known for consistently introducing two collections every month, has more than 200 stores in Japan and China. Its Singapore flagship…
Online fashion store Zalora Philippines has signed a partnership with media site Inquirer.net with the aim of making online shopping more convenient. Zalora Group sells fashion and lifestyle products online in Brunei, Hong Kong, Indonesia, Malaysia, Singapore…
Octogenarian Wang Deshun, a silver-haired actor known as “China’s hottest grandpa”, is Reebok China’s newest brand ambassador. Wang, who was born in Shenyang in 1936, stars in the sports brand’s latest Chinese video campaign “Be More Human” alongside actress…
Diesel Myanmar has opened its first monobrand store, at Yangon International Airport. With a new design concept, the 100 sqm outlet was conceived in collaboration with Japanese architectural firm Wonderwall, headed by interior designer Masamichi Katayama. In…
English luxury brand Mulberry Group has launched Mulberry Asia in partnership with Challice, which will run its business in China, Hong Kong and Taiwan. Mulberry Asia will start trading in Hong Kong from April 3, with a subsidiary in China and a branch office…
Adidas Group wants to kick off its expansion in China on the right foot. The sportswear brand plans to bolster its retail sales network to 12,000 outlets in China by 2020, with much of the growth slated for smaller cities. However, the company also knows that…
The Esprit jewellery line-up is set for a major revamp after the appointment of a new licensee, Versteegh modeaccessoires effective July 1. Esprit says that with more than 60 years of experience in the wholesale trade, Versteegh brings valuable know-how and…
SE“The last four or five months have been complete chaos,” admits Jung Kuho, executive director of Seoul Fashion Week. “Everyone is so concerned with politics and the economy that they don’t want to spend their money. You don’t buy luxury goods when there’s…
Marks & Spencer (M&S) has launched a premium boutique concept in Kuala Lumpur, in Sunway Velocity Mall. Covering more than 10,600 sqft (985 sqm), the M&S boutique concept – the first of its kind in Malaysia – features large mirrors and seasonal imagery. A…
Li Ning e-commerce sales soared 90 per cent last year, driving an overall 13 per cent gain. The Chinese sportswear company closed the year with CNY8.015 billion (US$1.165 billion) in sales, while its gross margin grew 1.2 points to 46.2 per cent. Its net…
Tumbling turnover and gross profit margin have flipped an operating profit to a loss for beauty and healthcare retailer Bonjour Holdings. Its turnover for last year fell 12.8 per cent to HK$1.995 billion (US$256.8 million), while its gross profit margin…
Diesel has opened a new monobrand store in Yangon airport as the brand makes its debut in the Myanmar market and reinforces its presence in global travel-retail. With the new 100sq m store, Diesel opens the doors to its renewed retail design concept. The…
Max&Co and Weekend MaxMara stores have opened at CentralWorld, joining the MaxMara Thailand store at Gaysorn Shopping Centre. They have been opened by the Italian fashion house’s sold distributor for Thailand, Pacifica Group. On the second floor of the Groove…
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Read by retail operators, investors and brand teams across Asia.