MaxMara Thailand opens two spin-off stores
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Max&Co and Weekend MaxMara stores have opened at CentralWorld, joining the MaxMara Thailand store at Gaysorn Shopping Centre.
They have been opened by the Italian fashion house’s sold distributor for Thailand, Pacifica Group.
On the second floor of the Groove Zone and managed by Opras, Sopana and Prasert Lavichant of Pacifica Group, the Max&Co flagship store attracted a crowd of Thai fashionistas to its opening, revealing the brand’s spring-summer line.
“We’ve been importing Max&Co clothing for more than a year and have had great feedback,” says chief executive Opras.
“The store interior is typical of the brand, meant to resemble a cosy Milanese apartment, in subdued tones that convey wellbeing and serenity. It is designed to make women shoppers feel more at home.”
At Weekend MaxMara, the focus is on leisure and cruise looks with matched blouses, trousers, skirts, shorts, swimwear, bags and shoes. It covers 95 sqm and features strips of walnut wood contrasted with grey glazed Cotto tiling above Italian cementine flooring. Sofas, chairs, lamps on tables and a smattering of books and magazines invite shoppers to linger. Founded in 1984, Weekend MaxMara features mainly outdoors clothing.
Meanwhile, the main MaxMara store at Gaysorn is showing the spring-summer line from creative designer Lina Bo Bardi, who injects modernism into sensual, sleek and luxuriant clothes that might be athletic or hi-tech, as reported. MaxMara also uses high-performance jersey and nylon for its body-hugging dresses.
Questions & Answers
Q.Which company is responsible for opening and managing the new MaxMara spin-off stores in Thailand?
Which company is responsible for opening and managing the new MaxMara spin-off stores in Thailand?
The new Max&Co and Weekend MaxMara stores at CentralWorld have been opened by Pacifica Group. This company is the sole distributor for the Italian fashion house in Thailand and is managed by Opras, Sopana, and Prasert Lavichant.
Q.What kind of clothing and store design can customers expect at the new Weekend MaxMara outlet?
What kind of clothing and store design can customers expect at the new Weekend MaxMara outlet?
Weekend MaxMara focuses on leisure and cruise looks, including blouses, trousers, skirts, shorts, swimwear, bags, and shoes. The store features walnut wood, grey glazed Cotto tiling, Italian cementine flooring, and soft furnishings to encourage shoppers to linger.
Q.What is the design concept for the new Max&Co flagship store at CentralWorld?
What is the design concept for the new Max&Co flagship store at CentralWorld?
The Max&Co flagship store is designed to resemble a cosy Milanese apartment. It uses subdued tones to convey well-being and serenity, aiming to make women shoppers feel more at home while browsing the brand's spring-summer line.
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