Diesel Myanmar opens monobrand store
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Diesel Myanmar has opened its first monobrand store, at Yangon International Airport.
With a new design concept, the 100 sqm outlet was conceived in collaboration with Japanese architectural firm Wonderwall, headed by interior designer Masamichi Katayama.
In collaboration with Diesel artistic director Nicola Formichetti, the Tokyo team came up with the concept of an apartment space, like a “symbolic new house” for the brand.
The Italian lifestyle brand says the design aims to create a distinctive atmosphere in which the customer can feel at home.
The store’s opening coincides with launch of Diesel’s latest spring/summer collection.
Meanwhile, Diesel plans further travel-retail openings in Singapore and Guam.
Questions & Answers
Q.Where is Diesel Myanmar's new monobrand store located?
Where is Diesel Myanmar's new monobrand store located?
The new Diesel monobrand store has opened at Yangon International Airport in Myanmar. It is their first such store in the country.
Q.Which firm designed the interior of the new Diesel store?
Which firm designed the interior of the new Diesel store?
The store's interior was designed in collaboration with the Japanese architectural firm Wonderwall, which is headed by interior designer Masamichi Katayama.
Q.What is the size of the new Diesel store?
What is the size of the new Diesel store?
The new Diesel monobrand store at Yangon International Airport measures 100 square metres. It features a new design concept.
Q.What other travel-retail locations does Diesel plan to open stores in?
What other travel-retail locations does Diesel plan to open stores in?
Diesel plans further travel-retail store openings in Singapore and Guam. These will expand their presence in the region.
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