Etude House Malaysia launches flagship

Etude House Malaysia launches its first flagship store today, at Sunway Pyramid in Selangor, complete with customisable lipsticks.

The Korean skincare brand’s new store features a “Find Your Look” section offering a choice of nine signature looks, a makeup studio and an all-new range of personalised lipsticks.

The customisable Dear My Glass Tinting Lips-Talk collection carries 20 lip colours and 20 pop-art-inspired lipstick cases for mixing and matching. The lipsticks are formulated with nourishing ingredients like collagen and honey to keep lips hydrated.

As an added service, lipstick cases can be engraved with the customer’s name.