Espoir Thailand debuts through Eveandboy
In this article (4)
Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy.
Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station.
The highest-profile eSpoir products include Dewy Face Glow moisturiser with hyaluronic acid, No Wear Lipstick, and Pro Tailor Foundation Be Silk / Be Glow.
The South Korean brand will launch in eight more Eveandboy stores and an online mall to build a strong presence in the Thailand beauty market and expand channels.
Amorepacific says it plans further expansion into other Asean countries.
Questions & Answers
Q.Which specific Eveandboy stores in Thailand currently stock eSpoir products?
Which specific Eveandboy stores in Thailand currently stock eSpoir products?
eSpoir products are presently available at Eveandboy stores located in the Siam Square One shopping mall and at Terminal 21, which is situated near Asoke Station. These are the initial launch locations for the brand.
Q.What is the expansion plan for eSpoir within Thailand following its initial launch?
What is the expansion plan for eSpoir within Thailand following its initial launch?
Following its debut, eSpoir is set to launch in eight additional Eveandboy stores across Thailand. The brand will also establish a presence on Eveandboy's online mall, aiming to build a stronger market position.
Q.Are there plans for eSpoir to launch in other countries besides Thailand?
Are there plans for eSpoir to launch in other countries besides Thailand?
Yes, eSpoir's parent company, Amorepacific, has stated its intention for further expansion. The brand plans to extend its presence into other countries within the Asean region in the future.
Reader pulse
Will eSpoir thrive in Thailand?
23,827 votes so far