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Amorepacific Group, the largest global beauty company headquartered in Korea, has launched Etude House in India. Etude House has become the third Amorepacific brand introduced to India after Innisfree and Laneige. The brand made its debut on the Indian market…
Australian cities such as Perth and Cairns, as well as destinations in Japan and India, are on the radar for Philippines budget carrier Cebu Pacific as it expands its fleet of Airbus A321neos. Cebu, which already flies direct to Sydney and Melbourne from…
Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy. Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station. The highest-profile…
Korea is now one of the top beauty product exporters to the European Union, surpassing Japan to take the No. 5 spot in terms of value. According to a report released by the International Trade Association on 5 June, Korea exported 135 million euros (US$158…
South Korean cosmetics brands, wildly successful at home and across Asia, now have their eye on the European beauty market where their penetration is, for now, only skin-deep. Picking luxury goods powerhouse France as its bridgehead to seduce European…
Korean beauty company Amore Pacific is to introduce its makeup and skincare brand Hera in Singapore with a counter at Takashimaya. Launching in April, the counter will offer not only Hera’s full range, but also its Homme line. Hera has been one of the main…
Last week the Korean government announced plan to impose duty free limits to stop third party sales of cosmetics in China, and now, in an unrelated move, the China government’s threats to retaliate over Korea’s deployment of new military defence technology…
The ‘K-beauty’ market is expanding its sphere of influence beyond Asia, and reaching out to other global markets. According to Aju News, a Korean newspaper, Korean cosmetics brands are exploring new markets worldwide. As the global interest in K-pop and…
Chinese travellers have emerged as one of the few bright spots for Korean department stores suffering from dull domestic consumption. The arrival of a new demographic of consumers has prompted an all-out fight to attract deep-pocketed clients, industry…
Innisfree, the Korean natural cosmetics brand owned by Amore Pacific, is to open its largest store yet, in China. Amore Pacific announced Innisfree China will open an 827 sqm flagship store in Shanghai. This is the largest store among all of Innisfree’s…
