Eres opens first Hong Kong store
In this article (5)
High-end women’s swimwear and underwear brand Eres has opened in Hong Kong, the first official Eres store in Asia.
Located in the Harbour City Shopping Mall in Tsim Sha Tsui, the French retailer has brought all its current swimsuits, bikinis and lingerie collections to the shopping hub city and will follow the aesthetic of other Eres boutiques across the globe.
Part of the prestigious Chanel group since 1997, Eres was founded by Irene Leroux in 1968 as a swimwear label. In 1998, Chanel expanded the brand into lingerie and in 2011, the French brand started opening across the globe, opening stores in Las Vegas, Toronto, Antwerp, Kiev, Saint Bart’s and Sao Paulo.
In 2013, it ventured into Amsterdam, Moscow, Athens and Connecticut, and opened its first German store in Hamburg in 2014. In the same year it was scooped up by luxury e-tail giant Net-a-Porter.
Before Hong Kong, the last Eres store was opened in Houston last year, with more U.S. openings in 2017. In Asia, Eres has a Singapore shop inside the Four Seasons Hotel on Orchard Boulevard and a concession in Japan inside the Isetan department store.
The brand also recently created a capsule swim collection inspired by Ursula Andress, the Swiss actress who played the first Bond girl.
Eres Hong Kong is located at 260A, Ocean Centre in Tsim Sha Tsui’s Harbour City complex.
Questions & Answers
Q.What kind of products does Eres offer in its new Hong Kong store?
What kind of products does Eres offer in its new Hong Kong store?
The Hong Kong store offers Eres' current swimsuits, bikinis, and lingerie collections. The brand initially started as a swimwear label and expanded into lingerie in 1998.
Q.When did Eres begin expanding its physical store presence globally?
When did Eres begin expanding its physical store presence globally?
Eres started opening stores across the globe in 2011. This global expansion included locations like Las Vegas, Toronto, Antwerp, and Kiev, before reaching Hong Kong.
Q.Who currently owns the Eres brand?
Who currently owns the Eres brand?
Eres has been part of the prestigious Chanel group since 1997. However, in 2014, the brand was also scooped up by luxury e-tail giant Net-a-Porter.
Q.Has Eres had any other retail presence in Asia before this Hong Kong store?
Has Eres had any other retail presence in Asia before this Hong Kong store?
Yes, before the Hong Kong store, Eres had a shop in Singapore, located inside the Four Seasons Hotel on Orchard Boulevard. It also had a concession in Japan, within the Isetan department store.
Reader pulse
Eres' Hong Kong direct store opening is a:
20,403 votes so far