India’s Rocking Deals plans 500 stores

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India’s Rocking Deals is planning to launch 500 retail stores within next five years. The move by the online retail electronics marketplace follows the opening of the brand’s first offline store in Agra (Uttar Pradesh) last month, with up to 20 stores planned for the state in the near future. “We have chalked out an all round growth plan, be it online or offline,” said founder & CEO Yuvraj Aman Singh. “With our new retail stores, the company plans to weed out inefficiencies, lack of certified products in the market, and under or overvaluation of pre-owned products.
“We would like to tap all major markets of smaller towns and cities through our offline market strategy.”
The company has already signed with 27 retail franchises in various states, including Uttar Pradesh, Jharkhand, Odisha, Punjab and others.
“The refurbished market is to rise by a compounded 27 per cent over 2019-20, as large players are joining through their existing online marketplaces such as Amazon and Flipkart, which posted surging growth in annual sales, and we too wanted to significantly capture the market through our organised channel,” added Singh.
Rocking Deals was founded in 2012 and to date has sold close to 4 million refurbished and pre-owned units in 18 categories to end customers.
Questions & Answers
Q.What is the primary objective behind Rocking Deals' new retail store expansion?
What is the primary objective behind Rocking Deals' new retail store expansion?
The company aims to address market inefficiencies, ensure certified products are available, and correct the valuation of pre-owned items. They also intend to reach major markets in smaller towns and cities through this offline strategy.
Q.How many retail outlets does Rocking Deals currently have planned or opened?
How many retail outlets does Rocking Deals currently have planned or opened?
Rocking Deals recently opened its first physical store in Agra. They have plans for up to 20 stores in Uttar Pradesh soon, and 27 retail franchises are already signed across various states.
Q.What specific market trend is influencing Rocking Deals' expansion into physical stores?
What specific market trend is influencing Rocking Deals' expansion into physical stores?
The refurbished market is projected to grow significantly, with a compounded 27 per cent increase over 2019-20. Large players joining this sector through online marketplaces like Amazon and Flipkart are driving this growth.
Q.When was Rocking Deals founded and what have they achieved since then?
When was Rocking Deals founded and what have they achieved since then?
Rocking Deals was founded in 2012. Since its inception, the company has sold nearly 4 million refurbished and pre-owned units across 18 different categories directly to customers.
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