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Seafolly, the renowned Australian swimwear brand, has officially entered the Chinese market, marking another significant milestone in its ongoing global expansion. This move trails closely behind the brand’s recent launches in the United States and the United…
Pringles has joined forces with Budgy Smuggler to unveil a new summer collection that includes swimwear and beach-themed accessories. This collaboration unites two dynamic and vibrant brands in a unique partnership. A Dynamic Collaboration Ileana Andrei, the…
Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad. Skims is set to debut its first flagship store in Los Angeles in the first half of 2024, followed by a second opening…
The collaboration we didn’t know we needed until now! Two of Australia’s most iconic brands, Milo and Speedo, have joined forces for summer’s hottest collaboration, the Milo x Speedo limited-edition swimwear range, sure to stir up some summer vibes and…
French swimwear brand Debayn has launched in Hong Kong with a five-month pop-up store. Located on the walkway between Pacific Place and Admiralty Centre into the Lab Concept, the pop-up store offers Debayn’s full collection and new products, including…
McDonald’s has introduced a swimwear range made from plastic straws in Austria – and collaborated on a ‘saucy’ range of shoes with Adidas in India. The swimwear initiative started out as a solution to the problem of what to do with the waste plastic after…
Canadian specialty lingerie and swimwear label La Vie en Rose is expanding its business into Mainland China as part of a strategy to become twice as large and profitable within the next three years. The brand will launch in Guangzhou’s PO Park shopping mall…
H&M has named Nadine Lustre as its first Philippine ambassador. The endorsement deal comes with a special swimwear collection to be launched in the Philippines next week. Nadine Lustre has more than 5.9 million followers on Instagram, and is considered to…
Armed with a mandate to pursue global growth, Seafolly’s new chief executive Paul Kotrba is eyeing off an expansion into China to further build on the Aussie swimwear brand’s international business, less than a month after opening its first retail store in…
High-end women’s swimwear and underwear brand Eres has opened in Hong Kong, the first official Eres store in Asia. Located in the Harbour City Shopping Mall in Tsim Sha Tsui, the French retailer has brought all its current swimsuits, bikinis and lingerie…
Victoria’s Secret – which accounts for more than one third of the US lingerie market – says swimsuit sales are growing at twice the rate of its overall growth. In the first quarter of this year – not even summer season in the US – swimsuit sales soared 10 per…
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