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H&M names first Philippine ambassador

By Sarah ChenPhilippines
1 min read
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In this article (4)

H&M has named Nadine Lustre as its first Philippine ambassador.

The endorsement deal comes with a special swimwear collection to be launched in the Philippines next week.

Nadine Lustre has more than 5.9 million followers on Instagram, and is considered to have a highly visible presence among today’s youth.

“It was a whole new experience working on the campaign. It didn’t feel like we were working at all. I felt creative the whole time, and that, for me, is one of the best feelings ever,” Lustre told.

H&M has previously worked with some of the biggest names in pop culture including Beyonce, David Beckham, Diane Kruger and Namie Amuro.

Questions & Answers

Q.

What kind of product will be launched as part of Nadine Lustre's endorsement deal?

A.

The endorsement deal includes a special swimwear collection. This collection is scheduled to be launched in the Philippines next week.

Q.

What is Nadine Lustre's social media reach?

A.

Nadine Lustre has over 5.9 million followers on Instagram. She is recognised for her prominent presence among young people today.

Q.

Who are some other notable individuals H&M has previously collaborated with?

A.

H&M has previously collaborated with several major figures in pop culture. These include Beyoncé, David Beckham, Diane Kruger, and Namie Amuro.

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