Cointreau revamps bottle design, a first in 140 years

French liqueur brand Cointreau has unveiled a redesign of its popular amber bottle, the first significant revamp in 140 years.

Cointreau, an orange liqueur, has been produced in Angers, France since 1849. It is distilled with a combination of sweet and bitter orange peels to produce a clear spirit that enhances the flavour of cocktails.

The new bottle has an updated shape, including a longer neck – making it easy to pour – and features a minimal illustration of the Maison embellished with Cointreau’s signature copper foiling.

The lid now features an embossed pattern to enhance form and function while adding grip to the cap.

In the last three years alone, the brand has reported a 40 percent increase in sales of its 700ml bottles as margaritas reign as a consumer favorite.