Cointreau revamps bottle design, a first in 140 years
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French liqueur brand Cointreau has unveiled a redesign of its popular amber bottle, the first significant revamp in 140 years.
Cointreau, an orange liqueur, has been produced in Angers, France since 1849. It is distilled with a combination of sweet and bitter orange peels to produce a clear spirit that enhances the flavour of cocktails.
The new bottle has an updated shape, including a longer neck – making it easy to pour – and features a minimal illustration of the Maison embellished with Cointreau’s signature copper foiling.
The lid now features an embossed pattern to enhance form and function while adding grip to the cap.
In the last three years alone, the brand has reported a 40 percent increase in sales of its 700ml bottles as margaritas reign as a consumer favorite.
Questions & Answers
Q.What are the main changes made to the Cointreau bottle design?
What are the main changes made to the Cointreau bottle design?
The new bottle has an updated shape, including a longer neck to aid pouring. It also features a minimal illustration of the Maison with copper foiling and an embossed pattern on the lid for improved grip.
Q.Where is Cointreau produced and how long has it been in production?
Where is Cointreau produced and how long has it been in production?
Cointreau has been produced in Angers, France, since 1849. This means the brand has been distilling its orange liqueur for 175 years now.
Q.What impact have recent consumer trends had on Cointreau's sales?
What impact have recent consumer trends had on Cointreau's sales?
Margaritas, a consumer favourite, have contributed to a significant increase in sales. The brand has reported a 40 percent rise in sales of its 700ml bottles over the last three years.
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