Celsius adds Sunset Vibe flavour to energy drink range
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American energy drink brand Celsius has added a Sunset Vibe flavour, a blend of mango and passionfruit.
The new tropical-inspired flavour joins the brand’s existing local range, which includes Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Cosmic Vibe.
In addition, it contains no sugar and is described to offer a “taste of paradise.”
Ben Andrews, director of partnerships at Suntory Beverage & Food Oceania, highlighted the brand’s growth since its launch last year.
“Our strong customer relationships, consumer centricity, and distribution efforts have ensured that Celsius reaches consumers quickly and efficiently,” said Andrews.
“We are excited to continue this momentum by adding Sunset Vibe to the range, and to bring innovative energy solutions to even more consumers.”
Celsius Sunset Vibe at an RRP of $4 per can is available in the convenience and petrol channels, with a broader rollout to Woolworths underway.
Questions & Answers
Q.What are the main flavour notes in the new Sunset Vibe energy drink?
What are the main flavour notes in the new Sunset Vibe energy drink?
The new Sunset Vibe flavour is described as a tropical-inspired blend. It combines the tastes of mango and passionfruit, offering a 'taste of paradise' without any added sugar.
Q.Which existing flavours are part of Celsius's local energy drink range?
Which existing flavours are part of Celsius's local energy drink range?
The current local range includes Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Cosmic Vibe. Sunset Vibe is the latest addition to this selection.
Q.Where can consumers initially purchase the new Celsius Sunset Vibe drink?
Where can consumers initially purchase the new Celsius Sunset Vibe drink?
The new flavour is initially available in the convenience and petrol channels. A wider rollout to Woolworths supermarkets is currently in progress, making it accessible to more consumers soon.
Q.What is the recommended retail price for a can of Celsius Sunset Vibe?
What is the recommended retail price for a can of Celsius Sunset Vibe?
A can of Celsius Sunset Vibe has a recommended retail price (RRP) of $4. This pricing applies across its initial sales channels, such as convenience stores and petrol stations.
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