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Liquid Death, a notable canned water company, is set to make a definitive move into the energy drink market. Their new product line, named Sparkling Energy, is a low-caffeine, sugar-free beverage range expected to make its debut in the United States market…
Red Bull is broadening its horizons in Australia by launching Red Bull Zero, a new sugar-free energy drink that offers the same familiar taste we all know and love, but with a healthier twist. The beverage is sweetened with monk fruit extract, a natural…
American energy drink brand Celsius has added a Sunset Vibe flavour, a blend of mango and passionfruit. The new tropical-inspired flavour joins the brand’s existing local range, which includes Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade,…
The global energy drinks market’s value reached $62.89 billion in 2023, posting a 7.5 percent compound annual growth rate (CAGR), with the strategic addition of new flavours emerging as a key trend. According to The Business Research Company, the increased…
Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday. Red Bull has issued an apology in Indonesia’s national newspapers admitting it…
