Boardwalk Advendture vending machine cluster opens at Sentosa
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Royal Vending has launched 35 cashless-enabled vending machines in a cluster it calls Boardwalk Advendture.
Featuring more than 50 brands, Boardwalk Advendture is the first automation cluster set in a tourist attraction which the company says ushers in a new age of automated retail-tainment.
“Boardwalk Advendture pushes the envelope and signals a new age of smart retailing,” said Jae Teo, Royal Vending MDr.
“The innovative vending concepts of today can help hero made-in-Singapore brands, start-ups and host unexpected products. We hope that the Boardwalk Advendture will inspire other locales to embrace the next generation of retailing.”
GOH meeting the artists from the Art Faculty by Pathlight
Starting off from VivoCity, the first ‘Fresh Point’ cluster kicks off with snacks, refreshments and essentials that visitors can grab to beat the heat and stay cool.
The midway point houses a ‘Gift Street’ featuring quirky souvenirs, local crafts and tourist favourites from the city.
There are other pleasant surprises dotted along the way, including ‘Fun Alley’ with game machines and outdoor must-haves that will keep both parents and children entertained.
An air-conditioned ‘Foodie Zone’ is available at the end for tourists to re-fuel before heading into Sentosa.
“With the support from Enterprise Singapore, Royal Vending was able to adapt its business model and curate a range of products that … enhance the customer experience as they walk down the Sentosa Boardwalk,” said Alan Yeo, director of Retail & Design, Enterprise Singapore.
“We encourage more retailers to take the bold step to innovate and introduce differentiated retail concepts that can serve to delight their customers and ensure long-term business growth,” he added.
Royal Vending’s Boardwalk Advendture will enrich the experience with 24-hour amenities such as food and beverage takeaways.
Brands already signed up to the cluster include Art Faculty by Pathlight, beauty brand su:m37 and Singapore souvenirs and gift supplier Love SG.
Royal Vending is one of Singapore’s largest vending machine companies, with more than 15 years of experience.
Questions & Answers
Q.What kind of products can visitors expect to find in the Boardwalk Advendture vending machines?
What kind of products can visitors expect to find in the Boardwalk Advendture vending machines?
The cluster offers snacks, refreshments, and essentials at the start. Further along, visitors can find quirky souvenirs, local crafts, and tourist favourites. A Foodie Zone offers options for refuelling at the end of the boardwalk.
Q.Which specific areas or zones make up the Boardwalk Advendture cluster?
Which specific areas or zones make up the Boardwalk Advendture cluster?
The cluster begins with a 'Fresh Point' at VivoCity. Midway, there is a 'Gift Street', and a 'Fun Alley' is dotted along the path. An air-conditioned 'Foodie Zone' is available at the end.
Q.What is Enterprise Singapore's role in the development of Boardwalk Advendture?
What is Enterprise Singapore's role in the development of Boardwalk Advendture?
Enterprise Singapore supported Royal Vending, enabling them to adapt their business model and curate products. They encourage retailers to innovate with differentiated concepts for customer delight and business growth.
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