Chloe’s brand new flagship opens in Seoul
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French fashion house Chloe has opened a new flagship in Seoul.
The new 386sqm two-story boutique in the luxury shopping district of Cheongdam features an eye-catching facade consisting of beige marble stones and the maison’s logo in brass.
The first floor entrance ushers clients into the accessories and small leather goods section, while on the second floor the full collection is hung up on brass rails, sitting alongside footwear.
Furnishings and decor are used to express the brand’s vocabulary, mirroring the maison’s flagship boutique on avenue Montaigne which contrasts a light femininity with robust architectural details and raw mineral materials.
Tender curvilinear forms on the ceiling, floor and furniture echo the roundness of the letters in the Chloe logo, while a palette of white and powdery beige rose warmed by mustard and polished natural brass illuminate the space.
Vintage designer furniture is found on the second floor, which includes a private VIP space.
Questions & Answers
Q.Which specific area of Seoul is the new Chloe flagship store located in?
Which specific area of Seoul is the new Chloe flagship store located in?
The new Chloe flagship store is situated in Cheongdam, a well-known luxury shopping district within Seoul. This location positions the boutique among other high-end fashion retailers.
Q.What kind of design elements are used in the new Seoul store's interior to reflect the brand's aesthetic?
What kind of design elements are used in the new Seoul store's interior to reflect the brand's aesthetic?
The store incorporates tender curvilinear forms in its ceiling, floor, and furniture, echoing the brand's logo. It uses a palette of white and powdery beige rose, warmed by mustard and polished natural brass, to illuminate the space.
Q.Does the Seoul flagship store offer any exclusive or private facilities for customers?
Does the Seoul flagship store offer any exclusive or private facilities for customers?
Yes, the new Chloe flagship store in Seoul includes a private VIP space on its second floor. This area is furnished with vintage designer pieces, suggesting a premium experience for select clients.
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