Manifesto opens first Mandarin Gallery flagship
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Multi-brand concept store Manifesto has opened a new flagship store on Singapore’s Orchard Road. Manifesto’s new space in Mandarin Gallery envelopes guests in “the stark and abstract beauty of the Saharan landscape”, featuring sand colours and organic rock-like contours.
Inspired by North African architecture, the store uses natural desert hues to reflect the warmth and hospitality. The entrance recalls a nomadic tent, highlighted by LED lights.
“The design direction reflects our philosophy. We want to welcome customers, wanderers, the same way Bedouins welcome strangers under their tent,” said Manifesto founder Walid Zaazaa.
The new store offers more than 30 brands encompassing fashion, streetwear and lifestyle accessories, including a curation of hard-to-find brands in Southeast Asia: APC, Lemaire, and Axel Arigato.
“The most important selling point of our product is scarcity. We have brands of different aesthetic, origin and prices. The common thread between them is how they express their identity through products that are easily wearable, made with outstanding quality, and have interesting stories,” Zaazaa added. The multi-use concrete cashier counter was cast on site and infused with red pigment.
Questions & Answers
Q.What is the core design concept for Manifesto's new flagship store?
What is the core design concept for Manifesto's new flagship store?
The store's design aims to evoke the stark and abstract beauty of the Saharan market. It features sand colours, organic rock-like contours, and an entrance resembling a nomadic tent, inspired by North African architecture.
Q.What kind of products does the new Manifesto store offer customers?
What kind of products does the new Manifesto store offer customers?
The store offers over 30 brands spanning fashion, streetwear, and lifestyle accessories. This includes a selection of hard-to-find brands in Southeast Asia, such as APC, Lemaire, and Axel Arigato.
Q.What is the unique selling point of the brands stocked at Manifesto?
What is the unique selling point of the brands stocked at Manifesto?
The primary selling point for the products is their scarcity. They share a common thread of expressing identity through easily wearable, high-quality items with interesting stories, across various aesthetics and price points.